A Minute With… Sarah Blake, Global Brand Director for @baileysofficial ✨
How to take an iconic festive favourite and make it part of everyday treating moments?
Sarah Blake believes the answer lies in little treat culture – small, joyful moments that make everyday life feel more indulgent.
In our inaugural A ‘Minute’ With episode, Sarah shares how Baileys is showing up in everyday rituals, the art of balancing heritage and innovation and why she believes that treating is in her DNA.
This week marked the kick off for the 143rd edition of the @guinness Men’s @sixnationsrugby in Edinburgh.
The six-week tournament is one of sport’s great success stories; nearly 180 million fans around the world tuned in to watch last year’s tournament.
2026 will also represent a new era for international rugby. The Nations Championship debuts in July, where Six Nations teams will turn to allies to play the likes of Australia, Fiji and Japan. This Northern vs Southern Hemisphere Championship brings together the world’s twelve biggest teams.
As Title Partner for both the Guinness Men’s Six Nations and the Guinness Women’s Six Nations, the brand’s roots in rugby run deep. Both represent a feeling of belonging and shared emotion – in stadiums, at home and in the pub.
#ad It’s really nice to finally share this. Becoming Tanqueray’s global ambassador feels very significant to me because, at its heart, this campaign speaks to something I’ve believed for so many years. We often think it’s the yeses that carry us forward. Yes to what’s easy. Yes to what’s expected. But so much of my work has been shaped by the moments I chose to say no. No to shortcuts. No to compromise. No to anything that didn’t honor the work. This partnership is about celebrating those choices, the no’s that protect your vision, refine your craft, and ultimately lead you somewhere extraordinary. There’s an N and an O in every icon. X, SJ @tanqueraygin@tanqueraybr@tanquerayusa #TanquerayPowerOfNo Drink responsibly. DrinkIQ.comEdited · 2d