Alcohol, acetaldehyde and acetic acid

Sojourn

Recent investigations have suggested that acetaldehyde may be responsible for the development of alcohol addiction. Acetaldehyde in the brain may inhibit enzymes designed to convert certain nerve transmitters from aldehydes to acids. The nerve transmitters that accumulate may then react with the acetaldehyde to form compounds which are startlingly similar to certain morphine-type compounds.

http://www.elmhurst.edu/~chm/vchembook/642alcoholmet.html

Guinness Paint the Town Black? Never Again

Drinkawaste.com complained about this campaign through the Advertising Standards Authority of Ireland

On the basis the slogan, ” Paint the Town Black”  was coined from the phrase ” Paint the Town Red”

Paint the town red, is to engage in a wild spree. The allusion is to the kind of riotous behaviour that results in blood being spilt, according to Urbandictionary.com

Under pressure Diageo/Guinness withdrew the campaign for its alcohol product. It was a clear directive to abuse alcohol on Arthur’s Day and St Patrick’s Day

Now Diageo/Guinness say there will be no more Arthur’s Day. That is good news for the community, the  police, ambulance people, hospitals and others, who had to deal with the mayhem Arthur’s Day created

Missing Link Between Breast Cancer and Alcohol Discovered

A protein has been identified that plays a key role in the link between drinking alcohol and breast cancer.

Women with higher levels of the molecule in their breasts are more likely to develop cancer if they drink too much, research suggests.

Scientists in Mexico say their discovery could lead to a test showing which individuals are most at risk. Preventative measures could them be taken, such as helping vulnerable people cut down on alcohol.

The protein, an enzyme called CYP2E1, is believed to be involved in breaking down ethanol, otherwise known as alcohol , in the body.

In the process, unstable destructive oxygen molecules called free radicals are generated, which attack cell membranes and DNA.

Free radical damage, or oxidative stress, is known to be linked to cancer as well as other health problems such as heart disease and diabetes.

Alcohol consumption is a long-established risk factor for breast cancer but until now the reason for the link has not been clear.

In this situation why aren’t women being warned of the dangers? How are drinks companies allowed advertise alcohol without any warning? Why is there no breakdown of the composition of alcohol drinks on the bottles or cans?

 

 

Smithwick’s is 92% water. What’s the secret?

Smithwicks

The average pint of beer is 92% water according to Nutrition.self.com. So what’s the secret?

It must be the alcohol at around 4%. Alcohol is a toxic, intoxicating, addictive drug

Drinks companies don’t like the word, alcohol, even though they get most of their revenues from selling it

That’s why you don’t see alcohol mentioned in advertising or any marketing communications

Instead they ask you to enjoy xxx sensibly. How do you do that? Maybe that’s the secret!

The sun shines

Good weather makes a big difference. Warm and dry, long bright days

The horses are full of exuberance, bucking and leaping when they’re turned out

They’re without heavy winter rugs and can smell the growing grass

They have to be kept apart from the new-born lambs, might hurt them accidentally

Birds are shouting at each other, robins have to make way for those returning from their winter retreats

Competition for food intensifies, stuff is growing but it’s still early days

Meanwhile the supermarkets take advantage of the ritual Easter feasting

By selling the “Perfect match” for roast lamb, or the “Perfect partner” for turkey

We’re talking bottles of wine, Easter is a big time for wine

But remember wine is usually around 12 – 14% pure alcohol. And  can be very damaging to your health

Especially if you drink too much. So…

A glass of wine is good, the whole bottle very bad

Have a good Easter. Paste ferecit as they say in Romania

The dark..

If you’re a farmer it’s a different story

Its  dark, wet, cold. The animals are always hungry. It’s a long time to the spring when stuff gets growing again

You never know what’s around the corner, just when you think you’re on top, something or someone is there  to knock you down

The pub could be miles away, but its the only respite. At least you can meet and chat and share.

For a few hours anyway, you’re not on your own

Its late by the time you get there, so much to be done. You have a pint, its well deserved

Whiskey too for the night that’s in it.

Trouble is 40% alcohol is just that, trouble

Alcohol is not a happy drug. If you’re feeling down it drags you deeper

Alcohol is highly toxic, it kills cells, so your health suffers

If anything happens to you, who’s going to look after the animals, the dog?

Who’s going to look after you?

This can be the blackest, bleakest time of year!