hannah_waddingham#ad Did you know women athletes receive less than 10% of total sports news coverage? As excitement builds for this summer’s ultimate women’s soccer tournament, @JohnnieWalkerUS and I have teamed up to make a simple ask of you, Watch Women’s Sports. Not just every four years but all year round. By tuning in and cheering on your local teams and athletes, you can help increase visibility for women in sports and create much needed change for cultural equality.
Go to the @justwomenssports tournament schedule at justwomenssports.com/watchwomenssports or text EQUITY to 24272 to sign up for our Match Day Memos. These are video reminders that will be sent throughout the summer from me to ensure you never miss a match. I’ll also share how your participation can foster a culture that uplifts all women by highlighting empowering insights which were curated by Johnnie Walker’s nonprofit partner, @WomensSportsFoundation.
A Minute With… Sarah Blake, Global Brand Director for @baileysofficial ✨
How to take an iconic festive favourite and make it part of everyday treating moments?
Sarah Blake believes the answer lies in little treat culture – small, joyful moments that make everyday life feel more indulgent.
In our inaugural A ‘Minute’ With episode, Sarah shares how Baileys is showing up in everyday rituals, the art of balancing heritage and innovation and why she believes that treating is in her DNA.