Is there goodness in beer?

Yes according to They say the good comes from low in saturated fat, cholesterol and sodium. The bad on the other hand – “a large proportion of the calories in beer comes from alcohol”. The analysis is on a can of regular Budweiser, below is a breakdown  of the main constituents;

Alcohol     13.9g

Water       331.09g

Ash              0.4g

Total         345.3g         Total serving size 357.0g

As you can see Budweiser is 4% alcohol, 93% water, a total of 97%.  The remaining 3% is made up of minerals, mainly calcium, magnesium, phosphorous, potassium and zinc. Problem is the benefits of the goodness in a can of Bud is more than offset by the toxic nature of alcohol.

See for the complete breakdown

Does alcohol affect our skin?

“Yes” according to Dr. David Colbert, founder of New York Dermatology Group. “Alcohol is a hepatoxin, meaning it specifically damages the liver. It’s a toxin to the cells that detoxify your body”   “Alcohol also contains congeners, chemical substances produced during fermentation process that contribute to liquors’ unique tastes and smell. Congeners are the main cause of hangovers, so the more congeners in your liquor, the worse your hangover…and the worse you look in the morning”

“On top of that, all alcohol dehydrates the skin. This means your skin will appear less plump and fresh the next morning”

– Dr. Debra Jaliman, author of “Skin Rules: Trade Secrets From a Top New York Dermatologist”

Source; The Huffington Post

Smithwick’s is 92% water. What’s the secret?


The average pint of beer is 92% water according to So what’s the secret?

It must be the alcohol at around 4%. Alcohol is a toxic, intoxicating, addictive drug

Drinks companies don’t like the word, alcohol, even though they get most of their revenues from selling it

That’s why you don’t see alcohol mentioned in advertising or any marketing communications

Instead they ask you to enjoy xxx sensibly. How do you do that? Maybe that’s the secret!

Enjoy Sol sensibly? Why?

Sol beer June '14

Enjoy Sol sensibly, Why? Is there alcohol in it? If so how much?

How much Sol can I drink? A) Sensibly; B) To get drunk

Is Sol expensive? How  much does it cost?

I’m only 17, can I drink Sol?

I’m pregnant, can I drink Sol?

I’m overweight, can I drink Sol?

I’m a diabetic, can I drink Sol?

I’m driving, can I drink Sol?

I’m healthy and want to stay that way, can I drink Sol?



Drink alcohol sensibly? Ridiculous

The “Drink xxxxxx sensibly” tag line appears in most advertising and marketing promotional material

It’s there so that the drinks companies don’t have to mention alcohol in the advertising

Or display any information about alcohol in publicity or on pack

Clearly no drinker pays any attention to it;

  • “According to the WHO, alcohol is the 3rd leading risk factor contributing to the global burden of disease
  • Ireland has one of the highest levels of alcohol consumption per capita. In 2010, 11.9 litres of pure alcohol was consumed for every adult aged 15 and over according to the Revenue Commissioners/CSO
  • Alcohol is associated with a range of chronic and acute medical conditions, liver cirrhosis, various cancers, road traffic collisions and suicide
  • Problem alcohol use is pervasive in Irish society,with men and women, old and young, experiencing its negative effects”

Source;, Treated problem alcohol use in Ireland

Time then for the  drinks companies to show the consumer some respect and stop asking them to drink alcohol sensibly?

Alcohol is a toxic, psychoactive, addictive drug. To ask anyone to drink it sensibly is absurd

The responsible thing to do is be honest and upfront.

Give the consumer all the information about alcohol and let them make up their own mind


Jameson heavy alcohol wants Dublin to have a good evening, and that’s an order

Jameson good evening Dublin

Jameson – Pernod Ricard want Dublin to have a good evening

This is an appeal to young Irish people to go into the pubs and clubs and drink Jameson 40% alcohol.

Jameson – Pernod Ricard use websites such as “” and ” The Daily Edge” to reach young, inexperienced drinkers. Jameson promotional material is camouflaged to make it appear is if its part and parcel of the editorial. This is to build trust and confidence among young people. There is no mention of 40% alcohol, whiskey or anything that might give the consumer the information that this is advertising for heavy alcohol. has lodged a complaint with the Advertising Standards Authority for Ireland about this campaign on the basis it is marketing by stealth and deception