L’abus d’alcool est dangereux pour la sante



All alcohol adverts should carry this health warning. Every country, everywhere!

Something unique about this ad for Guinness

Guinness Unique

There is a standout feature for this advert for Guinness;

  • There is no mention of the key ingredient in Guinness, alcohol/ethanol
  • Alcohol/ethanol is a clear, widely accepted threat to a person’s health
  • The consumer has a right to be informed about the dangers of alcohol/ethanol
  • To get information on alcohol/ethanol the consumer is diverted to a web site, Drinkaware.ie
  • Drinkaware.ie is funded and controlled by the drinks companies
  • This allows drinks companies to advertise their products without mentioning the key ingredient, alcohol/ethanol
  • The onus is on the consumer to be informed about the dangers of this toxic drug
  • A bizarre situation favouring drinks companies at the expense of the consumer


Our brain is inconceivable, beyond imagination


The brain is made up of an inconceivable number of cells

An “enchanted loom” is how Charles Sherrington described the interconnected net of cells that make up our three-pound control centre. Indeed there is something almost magical in the notion that all our mental processes from perception, to memory to consciousness itself, can be described entirely by cellular activity in the brain.

The basic functional unit of the brain is the neuron, a special cell that sends electrochemical signals to other neurons (across a “synaptic gap”) and thereby creates those patterns that make up what we think of as the mind.

The complexity of the task requires a fairly inconceivable 100 billion neurons, interconnected via trillions of synapses. A single firing neutron might communicate to thousands of others in a single moment. No computer comes close to the complexity of these communicating bits of organic matter.

What’s more, for each neuron there are 10 to 15 glial cells providing structural support, protection, resources and more.

Source; http://www.livescience.com

Alcohol is a drug that goes to the brain, interfering with the cells, disrupting the communication. That is why after a few drinks we have difficulty thinking, talking, walking, eating. The more alcohol, the more out of control.

Why do we consciously interfere with the workings of this incredible machine?

If we knew how much damage we were doing to our brain, would we drink as much?

Would we drink at all?

The land of potatoes and Guinness…and more Guinness

This stage Irish characterisation is taken from;  http://www.uncoverdiscover.com

The context; Top 10 beer drinking countries – Ireland is ranked 4th in the world. It continues;

So the stereotype of Paddy’s enjoying their Guinness does have some grounding then. With a per capita consumption of 104 litres, Ireland is firmly in 4th place in the list of top beer drinking countries in the world. Guinness sales top 1.5billion pints worldwide and we wonder how many are consumed by the natives themselves

We should thank Guinness for this then? No way. We grew up in a country where Guinness  is good for you. Your national pride was measured by how many pints you could drink. A mindset arrogantly nurtured by Guinness over generations.

You would think the natives would cop on by now? Not if Guinness have their way. Guinness alcohol is inseparably linked with sport, music, and anything close to the heart of the young Irish man. They continue to pour money into sponsorship

There is a change. Growing concern for one’s health. Alcohol is a serious threat




Smirnoff vodka, with ice cream and Nutella

Smirnoff nutella

Found this yummy recipe on the Smirnoff Facebook page

A must for all Nutella lovers according to Smirnoff

Put a dollop of  vanilla ice cream, Nutella, some milk and a shot of Smirnoff vodka into a blender and mix until smooth

Pour into a glass and garnish with gratings of chocolate. Add some hazelnuts if you fancy

A delish way to refresh your day.  Especially in this weather, when its so hot!

Oh and enjoy the lovely Smirnoff ice cream cocktail with Nutella sensibly

If you can. You think the responsible people at  Smirnoff forgot to mention this?

No they don’t have to. Not on Facebook, that’s why there’s so much heavy alcohol stuff on there

Bacardi, the Facemask approach

Facebook, 21/7/2014; This is an extract from Bacardi Facebook

“Bacardi    Untameable   Exiled   Outlawed   Imprisoned and always free    Since 1862

7,828,000 likes       Win Electric Picnic Tickets

Your legs must be tired and voice crocked, so drop by our bar for a refreshing Bacardi Cuba Libre to make the last day of the Longitude Festival the best one yet

We’ve loads of Electric Picnic tickets to give away! All you need is a unique code found on promotional Bacardi bottles or when you buy a Bacardi at participating bars, then enter here to win”

The following information of vital consumer health interest is not to be seen anywhere on Facebook

BACARDI IS A BOTTLE OF 40% PURE ALCOHOL, a toxic, addictive, psychoactive drug


Cooler West Coast now has vodka

west coast cooler, epic

Epic Together? To get the connection you have to go to Facebook

There the target consumer, two attractive females whose friendship is Epic say;

“Us girls have a special bond that’s like no other, our friendship is beyond special”

Clearly “Us Girls” don’t think West Coast Cooler is cool unless there’s a kick in it

That’s why Pernod Ricard added vodka. Be careful, West Coast Cooler is now 7% pure alcohol

But you won’t find this item of vital consumer health information anywhere



Guinness Paint the Town Black? Never Again

Drinkawaste.com complained about this campaign through the Advertising Standards Authority of Ireland

On the basis the slogan, ” Paint the Town Black”  was coined from the phrase ” Paint the Town Red”

Paint the town red, is to engage in a wild spree. The allusion is to the kind of riotous behaviour that results in blood being spilt, according to Urbandictionary.com

Under pressure Diageo/Guinness withdrew the campaign for its alcohol product. It was a clear directive to abuse alcohol on Arthur’s Day and St Patrick’s Day

Now Diageo/Guinness say there will be no more Arthur’s Day. That is good news for the community, the  police, ambulance people, hospitals and others, who had to deal with the mayhem Arthur’s Day created

Missing Link Between Breast Cancer and Alcohol Discovered

A protein has been identified that plays a key role in the link between drinking alcohol and breast cancer.

Women with higher levels of the molecule in their breasts are more likely to develop cancer if they drink too much, research suggests.

Scientists in Mexico say their discovery could lead to a test showing which individuals are most at risk. Preventative measures could them be taken, such as helping vulnerable people cut down on alcohol.

The protein, an enzyme called CYP2E1, is believed to be involved in breaking down ethanol, otherwise known as alcohol , in the body.

In the process, unstable destructive oxygen molecules called free radicals are generated, which attack cell membranes and DNA.

Free radical damage, or oxidative stress, is known to be linked to cancer as well as other health problems such as heart disease and diabetes.

Alcohol consumption is a long-established risk factor for breast cancer but until now the reason for the link has not been clear.

In this situation why aren’t women being warned of the dangers? How are drinks companies allowed advertise alcohol without any warning? Why is there no breakdown of the composition of alcohol drinks on the bottles or cans?