Diageo targeting blind people – Baileys 20% alcohol with artificial sweeteners #alcoholad #alcoholaware

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  • Did the sound of our S’mores Dessert Board perk your ears?

    This is just a little taste of how blind and partially sighted people will experience our treats using Screen Readers and [Image Descriptions].

    Writing delicious [Image Descriptions] and tasty Alt Text is how you create an accessible, ears-first experience. On Instagram, these [Image Descriptions] are found in the post copy, indicated with square brackets, and we think you can fit much more deliciousness between them.

    For Global Accessibility Awareness Day, #GAAD and every day after that, all of our Baileys treats will be written with delicious [Image Descriptions] and Alt Text, bringing more deliciousness to more people. After all, treating is for everyone. #DeliciousDescriptions

    [Image Description] A layered and indulgent treat sits on a rustic table. It’s a s’mores marshmallow dessert board.

    Rich chocolate ganache ripples below a layer of melted and caramelised marshmallow that’s been made oh, smore tasty by mixing in Baileys. The gooey wavy treat is surrounded by biscuits and brilliant red cherries and raspberries, ready to be dipped into the sea of tastiness. Dive in!1d

Diageo, a British company, announce that Ivan Menezes, Chief Executive, has been awarded a Knighthood for services to Business and to Equality, in His Majesty The King’s 2023 New Year Honours List.

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We are delighted to announce that Ivan Menezes, Chief Executive, Diageo, has been awarded a Knighthood for services to Business and to Equality, in His Majesty The King’s 2023 New Year Honours List.

Ivan Menezes, Chief Executive, Diageo, commented: ‘I am incredibly honoured to receive this award on behalf of my 28,000 colleagues in Diageo. Their creativity, passion and drive has enabled Diageo, a British company, to become a truly global leader, making a positive contribution to the communities we serve. Everyone at Diageo is committed to shaping a more sustainable and inclusive business and society and I am very proud to accept this honour in recognition of what has been achieved so far.’