Jack Daniel’s do a Frank Sinatra

JD Sinatra

Jack Daniel’s on Facebook. Stealth marketing of heavy alcohol/ethanol

Hide alcohol behind icons like Sinatra

Deceive the consumer. This is a bottle of 40% alcohol/ethanol

The body converts alcohol to acetaldehyde/acetic acid and sends it to the brain

There its ferocious toxicity immediately creates mayhem

Alcohol, acetaldehyde and acetic acid

Sojourn

Recent investigations have suggested that acetaldehyde may be responsible for the development of alcohol addiction. Acetaldehyde in the brain may inhibit enzymes designed to convert certain nerve transmitters from aldehydes to acids. The nerve transmitters that accumulate may then react with the acetaldehyde to form compounds which are startlingly similar to certain morphine-type compounds.

http://www.elmhurst.edu/~chm/vchembook/642alcoholmet.html

Smithwick’s is 92% water. What’s the secret?

Smithwicks

The average pint of beer is 92% water according to Nutrition.self.com. So what’s the secret?

It must be the alcohol at around 4%. Alcohol is a toxic, intoxicating, addictive drug

Drinks companies don’t like the word, alcohol, even though they get most of their revenues from selling it

That’s why you don’t see alcohol mentioned in advertising or any marketing communications

Instead they ask you to enjoy xxx sensibly. How do you do that? Maybe that’s the secret!

Party time..

West Coast Cooler, December 13

Colorful, trendy, cheery,  this poster is right on the button for party time.

“Wearing these heels feels like being in love or walking on a plug”

West Coast Cooler are targeting young females obviously, selling alcohol

Only there’s no mention of alcohol anywhere on the advert

Drinking can get you drunk, out of control.

Or like the young lady on the poster….flat on your back

Watch out!