Diageo the alcohol company put Diane Farrell out front.

“They looked at me in astonishment & thought, ‘who is this wee lassie?’ But I rolled up my sleeves and got stuck in. I listened to them, made changes & earned their respect.” Diane Farrell speaks to as she features in 35 women under 35.

Diageo sending Chief Marketing Officer,Syl Saller to @Cannes_Lions ‏ with instructions for their ad agencies. “Don’t mention alcohol. The drinks are on us!”

Diageo is heading to next week and to kick things off, our CMO joins the first ‘Wake up with The Economist’ panel of the week on Monday 18th June at 10am. More details here: