has decided to up her coffee game and #OptOat with new Baileys Made with Oat Milk.
[Video Description] Paparazzi surround Ashley Park, as she sits outside of a cafe with a Baileys Non-Dairy Liqueur Made with Oat Milk spiked iced coffee in hand. She is confronted about the rumors on whether or not it’s true that she has decided to #OptOat and breakup with basic treating. Looks like she’s ready to make it official…1w
“When it comes to #innovation and creating new and exciting experiences for our consumers, I’ve always thought about delivering something above and beyond just a flavour. From being inspired by the heritage of the brand to tapping into consumer insight, finding creative ways to offer something unique, as well as desirable and delicious, is always at the forefront’’ Janine Blakeway- Ely, Head of Whiskey Innovation
Head to diageo.com/careers to hear more from Janine as she discusses #innovating some of our most iconic brands in her new role as Head of Whiskey Innovation
5 d · Embrace the spirit of the Martini cocktail this holiday season with Alexandra Daddario and Vogue. For all the ways to celebrate the cocktail of the season, head here: bit.ly/3oHUOCl.
Welcome to the Smirnoff family, Kaley! Get to know Smirnoff’s newest ambassador, @kaleycuoco , in 21 questions, where she talks about her love of animals, how much she misses girl’s nights, and her favorite Smirnoff No. 21 cocktail—the Cuocotail. You’ll see😏.
The Craic, the black, and of course…the hat Wherever you are, there’s nowhere like the pub on #StPatricksDay , and this year we’re thrilled to welcome you back So tag your pub pals and book a spot at your local now! @thewhitmore @shitlondonguinn
Guinness would likely be valued at above $10 billion, according to a Bloomberg report today
Diageo, the world’s top spirits maker, is exploring a potential spin-off or sale of beer brand Guinness and is reviewing its stake in LVMH’s drinks unit, Moet Hennessy, Bloomberg News reported today, citing people familiar with the matter.
News about a potential sale of the beer label, a star performer in Diageo’s portfolio, helped lift Diageo’s shares almost 4% higher, becoming the top percentage gainer on the blue-chip index. However, some analysts and one source familiar with the situation said a Guinness sale right now did not make sense.
Diageo declined to comment on market speculation; LVMH declined to comment.
Guinness is an outlier in Diageo’s business, which consists mostly of spirits rather than beer, but its performance recently has outshone that of key liquor labels like Johnnie Walker whisky.
Spirits sales have struggled as a post-pandemic boom in demand for pricey bottles of liquor went into reverse. Meanwhile, Guinness sales have grown by double digits every year since 2021, with its zero-alcohol version also surging.
Its recent success could make Guinness an attractive asset. It would likely be valued at above $10 billion, Bloomberg reported, citing the sources.
Diageo’s liquor brands also offer a higher margin and generally, drinkers in developed markets are shifting away from beer and towards spirits-based drinks like cocktails.
But at the same time, Guinness’ success also left analysts like Laurence Whyatt at Barclays wondering why Diageo would want to sell it.
“I would be very surprised if Diageo wanted to sell Guinness,” he said, adding it was unusual for companies to want to sell their best-performing assets.
A source familiar with the situation agreed that it makes no sense for Diageo to sell Guinness in the near term given its performance, adding Diageo does not need the money and CEO Debra Crew had said publicly how much she likes the label.
Bloomberg also reported that Diageo could look to deepen its ownership in the Moet Hennessy venture, or exit altogether.
In a note earlier on Friday, Bernstein analyst Trevor Stirling said Diageo taking full control of the LVMH wine and spirits division would likely necessitate “a very reluctant disposal of beer/Guinness”.
For all the ways to celebrate the cocktail of the season, head here: 
Drinkawaste 
