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Heineken pulls its “Sometimes, Lighter is Better” commercial following global backlash – CBS News

Published on Mar 27, 2018

 
 
Heineken is pulling a commercial for its light beer after Grammy-winning musician Chance the Rapper called it “terribly racist” and pointed to it as an example of of companies using racist motifs to generate more views for their commercials. In a statement to CBS News, Heineken said “While we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie options–we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”
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Bacardi 40% alcohol use @camila_cabello – I Luv It #alcoholad

bacardilimited1862 Alcohol is a Multiple Threat to Women

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  • bacardilimited1862's profile picturebacardilimited1862Introducing the harmonious fusion of two titans: @bacardi rum and pop icon @camila_cabello! 🥃🎶
     
    BACARDÍ rum welcomes pop superstar Camila Cabello as the new face of the brand, kicking off a multi-year partnership under the BACARDÍ global Do What Moves You platform. In her first-ever spirits collaboration, the multihyphenate artist stars in a sensational campaign spot set to her new song “I LUV IT,” now available on all major streaming platforms. This is the first single off her highly anticipated fourth album arriving this summer, C, XOXO. 
     
    Check out the new spot, featuring Camila’s music at the link in our stories.