The non-alcoholic beverage market is experiencing significant growth worldwide. People are choosing 0.0% options to enjoy drinking without the drawbacks, and retailers are responding to this shift in consumer preference.
BACARDÍ rum welcomes pop superstar Camila Cabello as the new face of the brand, kicking off a multi-year partnership under the BACARDÍ global Do What Moves You platform. In her first-ever spirits collaboration, the multihyphenate artist stars in a sensational campaign spot set to her new song “I LUV IT,” now available on all major streaming platforms. This is the first single off her highly anticipated fourth album arriving this summer, C, XOXO.
Check out the new spot, featuring Camila’s music at the link in our stories.
thewhitmore Verified Cheers to #LibertyFields RFC – a women’s rugby team who overcame great odds both on and off the pitch. Great story from @Guinness and love seeing brands supporting women. ‘You cannot be who you cannot see’ you need to show that sport is inclusive. Great new documentary I’ll post about in my stories. Check it out #LibertyFields. Also I really like Guinness. You can take the girl out of Ireland… #ad105w
Welcome to the Smirnoff family, Kaley! Get to know Smirnoff’s newest ambassador, @kaleycuoco , in 21 questions, where she talks about her love of animals, how much she misses girl’s nights, and her favorite Smirnoff No. 21 cocktail—the Cuocotail. You’ll see😏.