Heineken pulls its “Sometimes, Lighter is Better” commercial following global backlash

Published on Mar 27, 2018

Heineken is pulling a commercial for its light beer after Grammy-winning musician Chance the Rapper called it “terribly racist” and pointed to it as an example of of companies using racist motifs to generate more views for their commercials. In a statement to CBS News, Heineken said “While we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie options–we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”

Women the prime target.#jameson.Maria Zhdanovich_Bluvshtein (@mashazhdanovich)

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  • mashazhdanovichВ среду на работе , ничего не может так поднять “настроение”😁 , как Шикарная бутылка от Jameson✅ а какой томный голос мне позвонил , а какой мужчина мне его вручил 🤤🤤🤤боже дааааа и mamamia😊 кстати платье в цвет бутылки я не специально надела #неспижунереклама 😂😂😂 p.s . 1. На работе я не бухаю 2. Это фото можно было назвать “найди кота”#jameson_by сегодня устраиваем пати? @so_kristi @vladimirzhdanovich @jekson5z 🤘🏻#minsk#jameson

 

Heineken pulls its “Sometimes, Lighter is Better” commercial

Published on Mar 27, 2018

Heineken is pulling a commercial for its light beer after Grammy-winning musician Chance the Rapper called it “terribly racist” and pointed to it as an example of of companies using racist motifs to generate more views for their commercials. In a statement to CBS News, Heineken said “While we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie options–we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”