The Right to be Informed About Alcohol


On March 15, 1962, President John F.Kennedy presented a speech to the United States Congress in which he extolled four basic consumer rights, later called the Consumer Bill of Rights. The United Nations Guidelines for Consumer Protection expanded these into eight rights and thereafter Consumers International adopted these as a charter and started recognising March 15 as World Consumer Rights Day.

The second of the 4 basic rights is the right to be informed. The right states that businesses should always provide consumers with enough appropriate information to make intelligent and informed product choices. Product information should always be complete and truthful.

Source; Wikipedia

So the consumer has a right to know.

Most businesses comply with the Guidelines responsibly, particularly in the food and drink category, which is fundamental to health and well-being. If you buy a pack of yogurt or a bottle of water there will be analysis of the nutritional information on the label. There is one exception.

Advertising and marketing communications for alcohol products does not mention alcohol or give any information directly to the consumer, either in advertising or on pack. For a toxic drug like alcohol the only reference on the bottle or can is “alc. 4.5% by vol.” in the case of beer. 40% in the case of spirits.

It is hard to reconcile this situation of providing the consumer with little or no information on alcohol, with the United Nations Guidelines for Consumer Protection.

Drinks industry has set up a smokescreen to prevent alcohol information be passed directly to consumers. Drinkiq and Drinkaware are the most familiar. People should be aware they are set up and wholly funded by the drinks companies as part of a conspiracy to keep people in the dark about alcohol.

The honest truth: How alcohol affects your skin

Hell-o spring! Taking off to the tropics any time soon? This summer, while you’re sitting on the beach, sipping on a cocktail, take heed of what you may be doing to your skin. You know that you need to protect your skin from the sun’s harsh rays, but what about that fruity daiquiri in your hand?

Alcohol’s effect on your skin is similar to its effect on the rest of your body: it steals the good (hydration) and leaves the bad (dryness, bloating, redness). When you drink alcohol, it hinders the production of vasopressin — an anti-diuretic hormone. This causes your kidneys to work extra hard to remove excess water from your system, sending water to your bladder (and you to the restroom!) instead of your organs. Don’t forget that your skin is the largest organ in the body — and drinking a lot of alcohol leaves it dehydrated.

When skin is dry, it is much more likely to wrinkle and make you look older than you are. Alcohol also robs your body of Vitamin A which is essential for cell renewal and turnover, so your skin could take on a dull gray appearance. Staying hydrated will obviously have opposing effects: smoothing out wrinkles, leaving your skin looking bright, young and fresh. Drinking water is the only way to combat the drying effects of alcohol, hydrating from within.

Being so depleted of vital nutrients, electrolytes and fluids, your skin often shows signs of bloating and swelling. When you’re lacking what you need, your body will store whatever it can get — wherever it can, and any water you take in will cause your tissues to swell.

Alcohol can also affect preexisting conditions like rosacea, causing it to worsen or flare up more often. Alcohol increases your blood flow, often causing blood vessels in your face to dilate (sometimes permanently) and often burst, leaving behind broken capillaries and red spots that are difficult to get rid of.

What’s worse, drinking too much doesn’t only affect the appearance of your skin, it will dehydrate your hair, making it more prone to breaking and split ends. Weak, brittle hair is just about as ideal as premature wrinkling, don’t you think?

Something unique about this ad for Guinness

Guinness Unique

There is a standout feature for this advert for Guinness;

  • There is no mention of the key ingredient in Guinness, alcohol/ethanol
  • Alcohol/ethanol is a clear, widely accepted threat to a person’s health
  • The consumer has a right to be informed about the dangers of alcohol/ethanol
  • To get information on alcohol/ethanol the consumer is diverted to a web site,
  • is funded and controlled by the drinks companies
  • This allows drinks companies to advertise their products without mentioning the key ingredient, alcohol/ethanol
  • The onus is on the consumer to be informed about the dangers of this toxic drug
  • A bizarre situation favouring drinks companies at the expense of the consumer


Losing weight? Here’s how to put it back

Drinking deadens your appetite. Heavy drinking can cause malnutrition

How to increase calories

  • Add butter or margarine to soups, mashed and baked potatoes, sauces, cooked vegetables, rice
  • Add whipped cream to desserts, puddings and fruit. Add it unsweetened to mashed potatoes and pureed vegetables
  • Add milk or cream to soups, sauces, puddings, custard,cereals. Use cream instead of milk in recipes
  • Add cheese to casseroles, potatoes,vegetables, omelettes, sandwiches. Melt where possible
  • Add chopped hard-boiled eggs to salads,vegetables, casseroles
  • Saute or fry foods if you can tolerate them
  • Add sauces or gravies to your food

How to increase protein

  • Eat more hard and soft cheeses. Add them to food where possible
  • Use milk instead of water as a drink and in cooking whenever possible. Use full-fat milk
  • Take build – up drinks
  • Add ice cream or yoghurt to drinks, fruit and cereals
  • Add eggs to your food whenever possible. Avoid raw eggs
  • Add nuts, seeds and wheat germ to your food. Add to casseroles, salads, breads, biscuits
  • Add chopped meat or fish to vegetables,salads, casseroles,soups, baked potatoes
  • Eat more beans and peas. Add to soups and casseroles

The King of Alcohol Beers

Budweiser, with a brand value of $21 billion, is one of the most valuable businesses in the world

Budweiser is the King of Beers, (it says so on the can)

Brewed by our original all natural process using the choicest Hops, Rice and Best Barley Malt. This is the famous Budweiser beer. We know of no brand produced by any other brewer which costs so much to brew and age. Our exclusive Beechwood Aging produces a taste, a smoothness and a drinkability you will find in no other beer at any price

This is a sham. There’s no mention of alcohol. Instead we are told its Natural, Smooth, Drinkable. Made out of Hops, Rice and Barley Malt. They stop short of saying its good for you. Instead they create an aura of fresh, golden, thirst quenching.

Budweiser is a beer, the key constituent of which is 4.3% alcohol. That is why people buy it. And alcohol is a toxic, addictive, destructive drug with intoxicating effects.

Like all big alcohol producers Budweiser know this so well. They know how damaging it is to health. By keeping that information to themselves, Budweiser are protecting their wealth at the expense of the consumer


Flash dressers in the Congo drink Guinness. So?


This so-called TV commercial for Guinness is back on air.

The Sapeurs, a group of men who like to dress up and strut their stuff

In The Congo, the heart of war-torn Africa, so dangerous the commercial had to be shot in South Africa

They are masters of their fate, captains of their souls and drink Guinness. So what?

Guinness is “Made of More” it says. More what?

Diageo won’t tell us there’s alcohol in Guinness, a toxic, destructive, psychoactive drug.

So what else is in there?

Come off it Diageo


Eggs, a very useful low calorie food


For those interested in weight loss,research indicates that increased protein and reduced carbohydrate intake stabilise blood sugar between meals and reduce snacking. Eggs are a very useful low calorie food that provides large amounts of nutrients. Because they have no carbohydrates, they do not have a GI (glycaemic index) and are useful in a low GI diet

Ham and Spinach Frittata

This type of omelette is called  a frittata in Italy and is delicious hot or cold. It is cooked until set firm, making it an excellent picnic food or served with salad and potatoes makes a perfect dinner. Eggs are such good value and are a great source of protein.

Serve with: lightly dressed green salad and boiled new potatoes

Ingredients ( serves 4)

Knob of butter

1 small onion, finely chopped

350g fresh spinach, tough stalks removed

8 large Bord Bia Quality Assured eggs, beaten

100g cooked ham or loin of bacon, cut into cubes

50g hard cheese, finely grated

Salt and freshly ground black pepper

1 tablesp. olive oil


Preheat the grill and heat a large non-stick frying pan. Add a knob of butter to the pan and cook the onion for 4-5 minutes until softened but not coloured. Stir in the spinach and cook for a few minutes until wilted. Turn the mixture into a sieve and press well with a wooden spoon to squeeze out the excess liquid. Then place the spinach on a board and roughly chop. Lightly beat the eggs in a large bowl, then fold in the spinach mixture with the cooked ham and bacon and most of the cheese. Keep about 2 tablespoons aside to use later. Season with salt and pepper. Wipe out the frying pan and then return it to the heat and add the oil. Swirl to coat the sides of the pan evenly, then pour in the egg mixture and cook for about 5 minutes over a low heat to set the bottom and sides. Scatter over the remaining cheese and cook gently for another couple of minutes, then flash under the grill for 4-5 minutes until lightly golden and set. Leave to settle in the pan for a few minutes before cutting into wedges and arranging on the plate with salad and potatoes.