BACARDΓ rum welcomes pop superstar Camila Cabello as the new face of the brand, kicking off a multi-year partnership under the BACARDΓ global Do What Moves You platform. In her first-ever spirits collaboration, the multihyphenate artist stars in a sensational campaign spot set to her new song βI LUV IT,β now available on all major streaming platforms. This is the first single off her highly anticipated fourth album arriving this summer, C, XOXO.
Check out the new spot, featuring Camilaβs music at the link in our stories.