Diageo put Martha Radocy out front. “We don’t mention alcohol. Alcohol’s a dirty word.”
Diageo send CMO Syl Saller to @Cannes_Lions to sell positive gender portrayal in advertising
Diageo NewsVerified account @Diageo_News 15 minutes ago
.@SylSaller: ‘Reinvention isn’t just about product innovation. It also means more evolved depictions of gender and power. I am hugely proud that Diageo is one of the companies leading the charge for positive gender portrayal.’ #CannesLions
#Guinness
Diageo put Martha Radocy out front. “We don’t mention alcohol. Alcohol’s a dirty word.”
Diageo CMO Syl Saller at @Cannes_Lions selling positive gender portrayal. “We don’t mention alcohol. Alcohol’s a dirty word.”
Diageo NewsVerified account @Diageo_News 15 minutes ago
.@SylSaller: ‘Reinvention isn’t just about product innovation. It also means more evolved depictions of gender and power. I am hugely proud that Diageo is one of the companies leading the charge for positive gender portrayal.’ #CannesLions #Guinness
Isabel Massey: “We take our role as a responsible marketer seriously. Except when it comes to alcohol. Alcohol’s a dirty drug. A dirty word.”
Diageo News
We’re part of the launch of the Global Alliance for Responsible Media. Isabel Massey: “We take our role as a responsible marketer seriously & there’s no better time to move the industry forward collectively. I’ll start every meeting by asking: ‘What more could we do together?’”
Diageo CMO Syl Saller at @Cannes_Lions with a message for their advertising agencies. “Don’t mention alcohol.”
Diageo is heading to #CannesLions next week and to kick things off, our CMO @SylSaller joins the first ‘Wake up with The Economist’ panel of the week on Monday 18th June at 10am. More details here: http://cannes.economist.com/ #WakeUpCannes
Drinkawaste 