Wine, heavy alcohol, same as the others

A nice day out at Ridge Vineyards on a team retreat.

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Stealth marketing of heavy alcohol/ethanol
Target young women. Hide the alcohol
Deceive them

Jack Daniel’s Fire. Warms the spirit!

Jack Daniels tatoo manJack Daniels tatoo man

Jack Daniel’s with added cinnamon to kill the toxic taste of alcohol

Jack Daniel’s Fire is aimed at the young and inexperienced drinker

If a young  and inexperienced drinker took a bottle of 35% alcohol

it would result in severe alcohol poisoning with possible lethal consequences