Diageo targeting blind people – Baileys 20% alcohol with artificial sweeteners #alcoholad

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  • Did the sound of our S’mores Dessert Board perk your ears?

    This is just a little taste of how blind and partially sighted people will experience our treats using Screen Readers and [Image Descriptions].

    Writing delicious [Image Descriptions] and tasty Alt Text is how you create an accessible, ears-first experience. On Instagram, these [Image Descriptions] are found in the post copy, indicated with square brackets, and we think you can fit much more deliciousness between them.

    For Global Accessibility Awareness Day, #GAAD and every day after that, all of our Baileys treats will be written with delicious [Image Descriptions] and Alt Text, bringing more deliciousness to more people. After all, treating is for everyone. #DeliciousDescriptions

    [Image Description] A layered and indulgent treat sits on a rustic table. It’s a s’mores marshmallow dessert board.

    Rich chocolate ganache ripples below a layer of melted and caramelised marshmallow that’s been made oh, smore tasty by mixing in Baileys. The gooey wavy treat is surrounded by biscuits and brilliant red cherries and raspberries, ready to be dipped into the sea of tastiness. Dive in!1d

Kris and @kendalljenner selling their @drink818 tequila 40% alcohol

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drink818 Alcohol is a multiple threat to women

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  • Shake Up the Classics with 818 Tequila! Celebrate National Tequila Day on 7/24 with an 818 twist on classic cocktails…. because cocktails taste better with tequila 😉

    We’ve got everything you need to try it for yourself at home with our 3 limited edition Cocktail Kits. Shop at link in bio.

    Thank you to our amazing partners @cheekycocktails @bittercube @viskicraft for providing the mixers and barware to help bring this to life!

Diageo put Christina out front. Christina sells Don Julio tequila for Diageo. Don Julio is 40% alcohol – there is no mention of alcohol in this #alcoholad

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  • Building bold and progressive brands requires curiosity, creativity and resilience.
     
    Christina leads marketing for tequila in Diageo North America. Hear her reflections on what’s really driving progress for the category in the region, as well as the exciting brand moments we’ve created to bring tequila to the world.

    Create a career worth celebrating – Diageo.com/careers

    #LifeAtDiageo #DiageoCareers #tequila #DonJulio

    Drink responsibly. DRINKiQ.com.

Bacardi 40% alcohol use @camila_cabello – I Luv It #toxicdrug

bacardilimited1862 Alcohol is a Multiple Threat to Women

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  • bacardilimited1862's profile picturebacardilimited1862Introducing the harmonious fusion of two titans: @bacardi rum and pop icon @camila_cabello! 🥃🎶
     
    BACARDÍ rum welcomes pop superstar Camila Cabello as the new face of the brand, kicking off a multi-year partnership under the BACARDÍ global Do What Moves You platform. In her first-ever spirits collaboration, the multihyphenate artist stars in a sensational campaign spot set to her new song “I LUV IT,” now available on all major streaming platforms. This is the first single off her highly anticipated fourth album arriving this summer, C, XOXO. 
     
    Check out the new spot, featuring Camila’s music at the link in our stories.