Tag: diabetes

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Cristina Diezhandino sells alcohol for Diageo without mentioning alcohol #hide&deceive

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diageo
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Our Chief Marketing Officer, Cristina Diezhandino, has been shortlisted for the prestigious WFA Global Marketer of the Year award and voting is now OPEN!

Taking on the role last summer, Cristina has led our 1,200-strong marketing team and agency partners through a time like no other. By instilling a ‘mindset of possibility’, teams adapted plans, created incredible content and tapped into trends to help consumers recreate the bar experience at home.

From Tanqueray 0.0% and Baileys Deliciously Light to draught cocktail machines and Guinness MICRODRAUGHT, Cristina has overseen the launch of new innovations bringing our brands to more consumers around the world.

And supporting the bartender community through an incredibly challenging period was also a priority. During Cristina’s time as CMO, we took the Diageo Bar Academy fully virtual, doubling users to 1.6 million, and celebrated the best in bartending by bringing 50 markets together for the World Class Global Finals, watched by over 10 million people.

Congratulations to Cristina and the other nominees! Choose your winner here: wfanet.org/vote14h
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As you guys know I am super obsessed with Smirnoff’s new #smirnoffseltzer range Pati Rose. #diageo

ati.x.rose
#Ad Another glorious afternoon sorted, thanks to @smirnoffaustralia ☀️🌿😍
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As you guys know I am super obsessed with Smirnoff’s new #smirnoffseltzer range 🤩 so I thought it was about time I branched out and tried a different flavour! 😁🥳🤣
.
And I’m glad I did! Because this Passionfruit seltzer is literally the taste of summer 😎💗
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These are a total game changer for me, low in calories, no sugar, not too sweet,the perfect size, I just LOVE them.💗 Grab them at your local Dan Murphy’s or BWS, and #drinkresponsibly 😘
Posted on

As you guys know I am super obsessed with Smirnoff’s new #smirnoffseltzer range Pati Rose. #diageo

ati.x.rose
#Ad Another glorious afternoon sorted, thanks to @smirnoffaustralia ☀️🌿😍
.
As you guys know I am super obsessed with Smirnoff’s new #smirnoffseltzer range 🤩 so I thought it was about time I branched out and tried a different flavour! 😁🥳🤣
.
And I’m glad I did! Because this Passionfruit seltzer is literally the taste of summer 😎💗
.
These are a total game changer for me, low in calories, no sugar, not too sweet,the perfect size, I just LOVE them.💗 Grab them at your local Dan Murphy’s or BWS, and #drinkresponsibly 😘
Posted on

Diageo put Mairéad Nayager out front for inclusion in OUTstanding LGBT+ Role Model Lists


diageo
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We are proud that Mairéad Nayager, Chief HR Officer, Gatonga Theuri, Dynamic Demand Sensing Senior Program Manager and Christian Laya, FP&A Lead Analyst have been included in this year’s OUTstanding LGBT+ Role Model Lists 2021 for the important work they have been doing to drive the charge for diversity in business. 👏🏳️‍🌈

Find out more on Diageo.com.

Drink responsibly. DRINKiQ.com