A Minute With… Sarah Blake, Global Brand Director for @baileysofficial ✨
How to take an iconic festive favourite and make it part of everyday treating moments?
Sarah Blake believes the answer lies in little treat culture – small, joyful moments that make everyday life feel more indulgent.
In our inaugural A ‘Minute’ With episode, Sarah shares how Baileys is showing up in everyday rituals, the art of balancing heritage and innovation and why she believes that treating is in her DNA.
We were honoured to welcome His Majesty The King to officially open Guinness Open Gate Brewery London in Covent Garden today.
His Majesty toured The Brewery and tasted a selection of craft beers brewed on site. In the 232° Bar, His Majesty poured the perfect pint of Guinness before meeting graduates of our Learning for Life hospitality training programme.
The festive celebrations continued through at Old Brewer’s Yard, where The King met a group of local businesses and community groups before unveiling a plaque to commemorate the opening.
[Video description]Hannah stands centre stage, singing an upbeat “Baileys? Baileys!” tune while people behind her join in acapella-style. The scene cuts to a close-up of Baileys being poured into a glass, topped with a swirl of cream and a sprinkle of chocolate flakes. The finished drink is handed to her as she beams at the camera, surrounded by festive lights and joyful faces.
#Spon Delicious audio descriptions are so tasty!! Can every alt text on Instagram be like this pls? After 10 years of having no eyesight and scrolling on Instagram, I’ve often been unable to understand what my screen reader is hovering over because it just says ‘graphic’ at me. But alt text completely changes my life and makes my world colourful again and it’s so good to see a big brand like @BaileysOfficial championing the alt text feature on Instagram in consultation with the @RNIB! It means that you also get to join my little exclusive club of hearing alt text descriptions hehe. Baileys and the RNIB are also shining a light on accessible content with their writing guide. Check out my stories for the guide and write your own delicious description today. Don’t you think her voice is just so relaxing!!!? #drinkresponsibly#DeliciousDescription
Dark & Roasty 1.75 oz Baileys S’mores 2 dashes of mole bitters .25 oz agave .75 oz mezcal 1 marshmallow Cinnamon and mole powder for garnish
Combine ingredients in shaker. Pour in a glass and garnish with your marshmallow. With a kitchen torch, carefully roast your marshmallow to your liking. Enjoy, roasters!
At 51% Irish, if she says it’s official — IT’S OFFICIAL! So get a little Irish with @whitneycummings and our new Vanilla Mint Shake this St. Patrick’s Day (…or sooner). 👀 head over to Whitney’s Instagram to see the full #GRWM video (after securing your bottle of this limited edition deliciousness).
baileysus Verified How do you enter a vacation state of mind? With @lala’s signature cocktail, a Co-La-La blended up with NEW #BaileysColada, of course!
baileysusWhen it’s time to get your holiday cheer in tip top shape, you pour a round of Baileys Hot Chocolates and call in the pro’s (we’re looking at you hannah_waddingham 👀❄️)
[Image Description] 1. The carousel starts with an overhead shot of Hannah Waddingham, her arms outstretched while in the midst of singing “Baileys” in a glorious note. 2. A short close up GIF of Hannah, holding up her conductor’s baton and a bottle of Baileys Original Irish Cream, holiday market-goers gathered behind her. 3. A short GIF of a chorus, joining in Hannah’s Baileys tune, while the lead singer holds a bottle of Baileys. 4. A final GIF of Hannah cheersing her Baileys Hot Chocolate — deliciously garnished with whipped cream and chocolate shavings — to the camera, with a cheerful grin that shows how much she loves the holidays with Baileys.8h
Drinkawaste 