Tag: Diageo

Posted on

Diageo use @brooklynpeltzbeckham @baileysus 20% alcohol with sugary sweeteners #alcoholad

Alcohol is a multiple threat to women.

baileysus's profile picture

baileysus

Yeah, it is hot in here. But it’s because of this debate. 😉

Roasters, your cocktail is up here! @brooklynpeltzbeckham

Dark & Roasty
1.75 oz Baileys S’mores
2 dashes of mole bitters
.25 oz agave
.75 oz mezcal
1 marshmallow
Cinnamon and mole powder for garnish

Combine ingredients in shaker. Pour in a glass and garnish with your marshmallow. With a kitchen torch, carefully roast your marshmallow to your liking. Enjoy, roasters!

Posted on

Diageo put Cristina Diezhandino out front #alcoholad

diageo's profile picture
diageo
Verified
Our Chief Marketing Officer, Cristina Diezhandino, has been shortlisted for the prestigious WFA Global Marketer of the Year award and voting is now OPEN!

Taking on the role last summer, Cristina has led our 1,200-strong marketing team and agency partners through a time like no other. By instilling a ‘mindset of possibility’, teams adapted plans, created incredible content and tapped into trends to help consumers recreate the bar experience at home.

From Tanqueray 0.0% and Baileys Deliciously Light to draught cocktail machines and Guinness MICRODRAUGHT, Cristina has overseen the launch of new innovations bringing our brands to more consumers around the world.

And supporting the bartender community through an incredibly challenging period was also a priority. During Cristina’s time as CMO, we took the Diageo Bar Academy fully virtual, doubling users to 1.6 million, and celebrated the best in bartending by bringing 50 markets together for the World Class Global Finals, watched by over 10 million people.

Congratulations to Cristina and the other nominees! Choose your winner here: wfanet.org/vote14h