Tag: Diageo

Posted on

Sarah Jessica Parker – Tanqueray 40% alcohol by Diageo

https://www.instagram.com/reel/DTazBRijMJz/?igsh=NmFweGVoNTdsMTdx

  • #ad
    It’s really nice to finally share this.
    Becoming Tanqueray’s global ambassador feels very significant to me because, at its heart, this campaign speaks to something I’ve believed for so many years. 
    We often think it’s the yeses that carry us forward. Yes to what’s easy. Yes to what’s expected. 
    But so much of my work has been shaped by the moments I chose to say no.
    No to shortcuts.
    No to compromise.
    No to anything that didn’t honor the work.
    This partnership is about celebrating those choices, the no’s that protect your vision, refine your craft, and ultimately lead you somewhere extraordinary.
    There’s an N and an O in every icon.
    X, SJ
    @tanqueraygin @tanqueraybr @tanquerayusa
    #TanquerayPowerOfNo
    Drink responsibly. DrinkIQ.comEdited · 2d
Posted on

George Clooney sold Casamigos tequila to Diageo in a deal that valued the brand for up to US$1bn.


George Clooney and Rande Gerbe founded Casamigos Tequila

Price: up to US$1 billion

In August 2017, London-headquartered Diageo completed its acquisition of George Clooney-founded Casamigos in a deal that valued the Tequila brand for up to US$1bn.

The brand has seen its volumes nearly double on an annual basis since 2017. After becoming a million-case brand in 2020, it climbed by an impressive 50.3% to 2.7m nine-litre cases the following year. It was named Supreme Brand Champion in last year’s Brand Champions report.

According to Diageo’s sales for the first half of fiscal 2023, Casamigos’s organic net sales rose by 28%, driven by the US.

Casamigos was the top-selling Tequila and celebrity-backed spirits brand on US alcohol e-commerce platform Drizly in 2022, with a 22% share of the Tequila segment on the platform.

The brand’s most expensive style, añejo, is the second best-selling añejo Tequila on Drizly after Diageo’s Don Julio 1948.

Posted on

Diageo use Maya Jama – Gordons pink gin #alcoholad #ClinkWithPink

https://www.instagram.com/reel/CuUucDlIGd_/?igshid=MTc4MmM1YmI2Ng==

No Alcohol is mentioned in the making of this Alcohol commercial

gordonsginuk

Paid partnership

Original audio

Liked by smirnoffeurope and others

  • gordonsginuk#ad 
  • There’s a new girl at Gordons Gin Premium Pink 😬😬😬 We are so excited to share this news! If you know about cling cling you’ll know how much sense this makes 🥂

    Our #ClinkWithPink campaign is all about having fun with friends and being unapologetically yourself.

    There is SO much stuff coming up.. cocktails, events and limited edition bottles 👀The first of these bottles will drop as soon as next week and we’ll let you know when they are here. But for now, join us in raising a glass with this delicious, summery Gordon’s Pink Paloma cocktail – We just know you’re gonna love it 💗✨ #Over18sonly #pleasedrinkresponsiblyEdited · 1h