Diageo News Retweeted
Gold to @AMV_BBDO & @GuinnessClear in Brand Experience & Activation; Brilliant idea, brilliantly executed. Congratulations. It’s also the 3rd Gold Lion won by @AMV_BBDO at #CannesLions2019
Mark Sandys: “We realise that we are simply looking after Guinness for a very small part of its lifetime. Our job is to keep it vibrant and healthy for future generations.”
Mark Sandys: “We realise that we are simply looking after Guinness for a very small part of its lifetime. Our job is to keep it vibrant and healthy for future generations.” #CannesLions #Guinness
Guinness builds strong muscles..
Diageo put Martha Radocy out front. “We don’t mention alcohol. Alcohol’s a dirty word.”
Diageo CMO Syl Saller at @Cannes_Lions selling positive gender portrayal. “We don’t mention alcohol. Alcohol’s a dirty word.”
Diageo NewsVerified account @Diageo_News 15 minutes ago
.@SylSaller: ‘Reinvention isn’t just about product innovation. It also means more evolved depictions of gender and power. I am hugely proud that Diageo is one of the companies leading the charge for positive gender portrayal.’ #CannesLions #Guinness
Why should anyone have to go online to Drinkaware to find out drinking is a depressing activity?
According to our research, low mental wellbeing is more likely to be found among harmful drinkers. Read the full findings here: https://bit.ly/2QfLaFz #MentalHealthAwarenessWeek
Isabel Massey: “We take our role as a responsible marketer seriously. Except when it comes to alcohol. Alcohol’s a dirty drug. A dirty word.”
Diageo News
We’re part of the launch of the Global Alliance for Responsible Media. Isabel Massey: “We take our role as a responsible marketer seriously & there’s no better time to move the industry forward collectively. I’ll start every meeting by asking: ‘What more could we do together?’”
Diageo CMO Syl Saller at @Cannes_Lions with a message for their advertising agencies. “Don’t mention alcohol.”
Diageo is heading to #CannesLions next week and to kick things off, our CMO @SylSaller joins the first ‘Wake up with The Economist’ panel of the week on Monday 18th June at 10am. More details here: http://cannes.economist.com/ #WakeUpCannes
