Careful, considered, targeted image by Tia Maria. To convey alcohol as fun, harmless, cool.
Tia Maria retweeted
The White House INV Guinness Paint the Town Black? Never Again
Drinkawaste.com complained about this campaign through the Advertising Standards Authority of Ireland
On the basis the slogan, ” Paint the Town Black” was coined from the phrase ” Paint the Town Red”
Paint the town red, is to engage in a wild spree. The allusion is to the kind of riotous behaviour that results in blood being spilt, according to Urbandictionary.com
Under pressure Diageo/Guinness withdrew the campaign for its alcohol product. It was a clear directive to abuse alcohol on Arthur’s Day and St Patrick’s Day
Now Diageo/Guinness say there will be no more Arthur’s Day. That is good news for the community, the police, ambulance people, hospitals and others, who had to deal with the mayhem Arthur’s Day created
Missing Link Between Breast Cancer and Alcohol Discovered
A protein has been identified that plays a key role in the link between drinking alcohol and breast cancer.
Women with higher levels of the molecule in their breasts are more likely to develop cancer if they drink too much, research suggests.
Scientists in Mexico say their discovery could lead to a test showing which individuals are most at risk. Preventative measures could them be taken, such as helping vulnerable people cut down on alcohol.
The protein, an enzyme called CYP2E1, is believed to be involved in breaking down ethanol, otherwise known as alcohol , in the body.
In the process, unstable destructive oxygen molecules called free radicals are generated, which attack cell membranes and DNA.
Free radical damage, or oxidative stress, is known to be linked to cancer as well as other health problems such as heart disease and diabetes.
Alcohol consumption is a long-established risk factor for breast cancer but until now the reason for the link has not been clear.
In this situation why aren’t women being warned of the dangers? How are drinks companies allowed advertise alcohol without any warning? Why is there no breakdown of the composition of alcohol drinks on the bottles or cans?
Party time..
Colorful, trendy, cheery, this poster is right on the button for party time.
“Wearing these heels feels like being in love or walking on a plug”
West Coast Cooler are targeting young females obviously, selling alcohol
Only there’s no mention of alcohol anywhere on the advert
Drinking can get you drunk, out of control.
Or like the young lady on the poster….flat on your back
Watch out!
Drinkawaste 