Drinkaware, funded by the drinks companies, teams up with Jameson to encourage fans to check their drinking #alcoholad #pernodricard

 new digital campaign will go live from today across 72 EFL club websites and social media, as part of Jameson’s official long-term partnership with the organisation, as well as Jameson, Drinkaware, and Jay Bothroyd’s social media channels

  • Jameson, official partner of the English Football League (EFL), has teamed up with leading alcohol harm charity Drinkaware and former England international and football legend Jay Bothroyd to encourage football fans to keep score and check their drinking habits 
  • Bothroyd urges football fans to visit Drinkaware’s website and take a quick, free, online Drinking Check
  • The partnership and campaign support Jameson’s commitment to promoting responsible drinking within football communities across the UK
  • Campaign video: HERE | Interview video: HERE

In a busy start to the January transfer window, Jameson has teamed up with Drinkaware, the leading alcohol harm charity, and former England international and football legend Jay Bothroyd, to continue its commitment to promoting responsible drinking within British football culture.

Football fans are encouraged to kick off the new year by checking whether their drinking habits are putting their health at risk. Jameson’s new signing, Bothroyd, urges fans to visit Drinkaware’s website and use the free Drinking Check tool to assess their habits.

The Drinking Check is a quick, three-minute online quiz that provides a personalised drinking score. It helps users understand the potential impact of their drinking habits on their health and offers tailored advice and support for those who may need help moderating their consumption.

Drinkaware, funded by the drinks companies, teams up with Jameson to encourage fans to check their drinking #alcoholad #pernodricard

 new digital campaign will go live from today across 72 EFL club websites and social media, as part of Jameson’s official long-term partnership with the organisation, as well as Jameson, Drinkaware, and Jay Bothroyd’s social media channels

  • Jameson, official partner of the English Football League (EFL), has teamed up with leading alcohol harm charity Drinkaware and former England international and football legend Jay Bothroyd to encourage football fans to keep score and check their drinking habits 
  • Bothroyd urges football fans to visit Drinkaware’s website and take a quick, free, online Drinking Check
  • The partnership and campaign support Jameson’s commitment to promoting responsible drinking within football communities across the UK
  • Campaign video: HERE | Interview video: HERE

In a busy start to the January transfer window, Jameson has teamed up with Drinkaware, the leading alcohol harm charity, and former England international and football legend Jay Bothroyd, to continue its commitment to promoting responsible drinking within British football culture.

Football fans are encouraged to kick off the new year by checking whether their drinking habits are putting their health at risk. Jameson’s new signing, Bothroyd, urges fans to visit Drinkaware’s website and use the free Drinking Check tool to assess their habits.

The Drinking Check is a quick, three-minute online quiz that provides a personalised drinking score. It helps users understand the potential impact of their drinking habits on their health and offers tailored advice and support for those who may need help moderating their consumption.

Drinkaware teams up with Jameson and football legend to encourage fans to check their drinking #alcoholad #pernodricard

 new digital campaign will go live from today across 72 EFL club websites and social media, as part of Jameson’s official long-term partnership with the organisation, as well as Jameson, Drinkaware, and Jay Bothroyd’s social media channels

  • Jameson, official partner of the English Football League (EFL), has teamed up with leading alcohol harm charity Drinkaware and former England international and football legend Jay Bothroyd to encourage football fans to keep score and check their drinking habits 
  • Bothroyd urges football fans to visit Drinkaware’s website and take a quick, free, online Drinking Check
  • The partnership and campaign support Jameson’s commitment to promoting responsible drinking within football communities across the UK
  • Campaign video: HERE | Interview video: HERE

In a busy start to the January transfer window, Jameson has teamed up with Drinkaware, the leading alcohol harm charity, and former England international and football legend Jay Bothroyd, to continue its commitment to promoting responsible drinking within British football culture.

Football fans are encouraged to kick off the new year by checking whether their drinking habits are putting their health at risk. Jameson’s new signing, Bothroyd, urges fans to visit Drinkaware’s website and use the free Drinking Check tool to assess their habits.

The Drinking Check is a quick, three-minute online quiz that provides a personalised drinking score. It helps users understand the potential impact of their drinking habits on their health and offers tailored advice and support for those who may need help moderating their consumption.

Diageo use Ted Danson,Laverne Cox – Smirnoff 40% alcohol

misssmithincSmirnoff’s new campaign, “Welcome to the Fun%,” directed by Superprime’s Hamish Rothwell and produced for @72andsunny, edited by @cosmostreeteditorial @aaronplangley– condenses comedian @teddanson’s wit and charm into bite-sized six and fifteen-second ads. The campaign features Danson interacting with some other familiar faces, including @lavernecox and Jonathan Van Ness. Check out our stories for the full video and see more on the campaign