
The Spirits Business @spiritsbusiness 38 minutes ago
Last month in marketing: @absolutvodka employees got undressed for its transparency campaign and @JoseCuervo appointed the ‘world’s first’ salt sommelier http://ow.ly/aLlv30iGAGD

In an exclusive interview, Stephanie Jacoby, the woman behind the controversial Jane Walker, explains why the new whisky was never designed specifically for women, and how its intention has been misunderstood.
Scotchwhiskycom @Scotchwhiskycom 13 minutes ago
“This was not about creating a whisky for women.” An exclusive interview with the woman behind Jane Walker

