It’s a big day for Johnnie Walker as we announce our new global partnership with GRAMMY® Award–winning superstar, Sabrina Carpenter.
This multi-year collaboration launches alongside her new album ‘Man’s Best Friend’, redefining how fans can enjoy Johnnie Walker Black Label in an era of bold self-expression.
We’re celebrating in GB in true style:
🥃 Taking over the iconic Piccadilly Lights 🥃 Striking OOH locations across London, Manchester, Birmingham, Glasgow & Newcastle 🥃 Social & digital activations, including Spotify moments linked to Sabrina’s album listens
A new era for Johnnie Walker begins, cheers to that!
This week marked the kick off for the 143rd edition of the @guinness Men’s @sixnationsrugby in Edinburgh.
The six-week tournament is one of sport’s great success stories; nearly 180 million fans around the world tuned in to watch last year’s tournament.
2026 will also represent a new era for international rugby. The Nations Championship debuts in July, where Six Nations teams will turn to allies to play the likes of Australia, Fiji and Japan. This Northern vs Southern Hemisphere Championship brings together the world’s twelve biggest teams.
As Title Partner for both the Guinness Men’s Six Nations and the Guinness Women’s Six Nations, the brand’s roots in rugby run deep. Both represent a feeling of belonging and shared emotion – in stadiums, at home and in the pub.
This week marked the kick off for the 143rd edition of the @guinness Men’s @sixnationsrugby in Edinburgh.
The six-week tournament is one of sport’s great success stories; nearly 180 million fans around the world tuned in to watch last year’s tournament.
2026 will also represent a new era for international rugby. The Nations Championship debuts in July, where Six Nations teams will turn to allies to play the likes of Australia, Fiji and Japan. This Northern vs Southern Hemisphere Championship brings together the world’s twelve biggest teams.
As Title Partner for both the Guinness Men’s Six Nations and the Guinness Women’s Six Nations, the brand’s roots in rugby run deep. Both represent a feeling of belonging and shared emotion – in stadiums, at home and in the pub.
George Clooney and Rande Gerbe founded Casamigos Tequila
Price: up to US$1 billion
In August 2017, London-headquartered Diageo completed its acquisition of George Clooney-founded Casamigos in a deal that valued the Tequila brand for up to US$1bn.
The brand has seen its volumes nearly double on an annual basis since 2017. After becoming a million-case brand in 2020, it climbed by an impressive 50.3% to 2.7m nine-litre cases the following year. It was named Supreme Brand Champion in last year’s Brand Champions report.
According to Diageo’s sales for the first half of fiscal 2023, Casamigos’s organic net sales rose by 28%, driven by the US.
There’s a new girl at Gordons Gin Premium Pink 😬😬😬 We are so excited to share this news! If you know about cling cling you’ll know how much sense this makes 🥂
Our #ClinkWithPink campaign is all about having fun with friends and being unapologetically yourself.
There is SO much stuff coming up.. cocktails, events and limited edition bottles 👀The first of these bottles will drop as soon as next week and we’ll let you know when they are here. But for now, join us in raising a glass with this delicious, summery Gordon’s Pink Paloma cocktail – We just know you’re gonna love it 💗✨ #Over18sonly#pleasedrinkresponsiblyEdited · 1h
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