Tag: drug addiction

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Diageo Guinness #alcoholic @sixnationsrugby, the ploy is to clamp alcohol on to millions of innocent young sports fans…

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  • This week marked the kick off for the 143rd edition of the @guinness Men’s @sixnationsrugby in Edinburgh.

    The six-week tournament is one of sport’s great success stories; nearly 180 million fans around the world tuned in to watch last year’s tournament.

    2026 will also represent a new era for international rugby. The Nations Championship debuts in July, where Six Nations teams will turn to allies to play the likes of Australia, Fiji and Japan. This Northern vs Southern Hemisphere Championship brings together the world’s twelve biggest teams.

    As Title Partner for both the Guinness Men’s Six Nations and the Guinness Women’s Six Nations, the brand’s roots in rugby run deep. Both represent a feeling of belonging and shared emotion – in stadiums, at home and in the pub.

    Drink responsibly. DRINKiQ.comEdited · 3h
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George Clooney, whose grandmother is Marie Frances Guilfoyle, sold Casamigos tequila to Diageo in a deal that valued the brand for up to US$1bn.


George Clooney and Rande Gerbe founded Casamigos Tequila

Price: up to US$1 billion

In August 2017, London-headquartered Diageo completed its acquisition of George Clooney-founded Casamigos in a deal that valued the Tequila brand for up to US$1bn.

The brand has seen its volumes nearly double on an annual basis since 2017. After becoming a million-case brand in 2020, it climbed by an impressive 50.3% to 2.7m nine-litre cases the following year. It was named Supreme Brand Champion in last year’s Brand Champions report.

According to Diageo’s sales for the first half of fiscal 2023, Casamigos’s organic net sales rose by 28%, driven by the US.

Casamigos was the top-selling Tequila and celebrity-backed spirits brand on US alcohol e-commerce platform Drizly in 2022, with a 22% share of the Tequila segment on the platform.

The brand’s most expensive style, añejo, is the second best-selling añejo Tequila on Drizly after Diageo’s Don Julio 1948.

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Sabrina Carpenter – Johnnie Walker 40% #alcoholic by Diageo

  • It’s a big day for Johnnie Walker as we announce our new global partnership with GRAMMY® Award–winning superstar, Sabrina Carpenter.

    This multi-year collaboration launches alongside her new album ‘Man’s Best Friend’, redefining how fans can enjoy Johnnie Walker Black Label in an era of bold self-expression.

    We’re celebrating in GB in true style:

    🥃 Taking over the iconic Piccadilly Lights
    🥃 Striking OOH locations across London, Manchester, Birmingham, Glasgow & Newcastle
    🥃 Social & digital activations, including Spotify moments linked to Sabrina’s album listens

    A new era for Johnnie Walker begins, cheers to that!

    #KeepWalking @sabrinacarpenter @johnniewalker

    Drink responsibly. DRINKiQ.COM1h
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Diageo on the spiel for Guinness #alcoholic rugby – the ploy is to furtively clamp alcohol on to millions of innocent young sports fans…

diageo

Liked by packaging_paul and others

  • This week marked the kick off for the 143rd edition of the @guinness Men’s @sixnationsrugby in Edinburgh.

    The six-week tournament is one of sport’s great success stories; nearly 180 million fans around the world tuned in to watch last year’s tournament.

    2026 will also represent a new era for international rugby. The Nations Championship debuts in July, where Six Nations teams will turn to allies to play the likes of Australia, Fiji and Japan. This Northern vs Southern Hemisphere Championship brings together the world’s twelve biggest teams.

    As Title Partner for both the Guinness Men’s Six Nations and the Guinness Women’s Six Nations, the brand’s roots in rugby run deep. Both represent a feeling of belonging and shared emotion – in stadiums, at home and in the pub.

    Drink responsibly. DRINKiQ.comEdited · 3h