Tag: drug addiction

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Cristina Diezhandino sells alcohol for Diageo without mentioning alcohol #hide&deceive

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diageo
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Our Chief Marketing Officer, Cristina Diezhandino, has been shortlisted for the prestigious WFA Global Marketer of the Year award and voting is now OPEN!

Taking on the role last summer, Cristina has led our 1,200-strong marketing team and agency partners through a time like no other. By instilling a ‘mindset of possibility’, teams adapted plans, created incredible content and tapped into trends to help consumers recreate the bar experience at home.

From Tanqueray 0.0% and Baileys Deliciously Light to draught cocktail machines and Guinness MICRODRAUGHT, Cristina has overseen the launch of new innovations bringing our brands to more consumers around the world.

And supporting the bartender community through an incredibly challenging period was also a priority. During Cristina’s time as CMO, we took the Diageo Bar Academy fully virtual, doubling users to 1.6 million, and celebrated the best in bartending by bringing 50 markets together for the World Class Global Finals, watched by over 10 million people.

Congratulations to Cristina and the other nominees! Choose your winner here: wfanet.org/vote14h
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Diageo put Mairéad Nayager out front for inclusion in OUTstanding LGBT+ Role Model Lists


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We are proud that Mairéad Nayager, Chief HR Officer, Gatonga Theuri, Dynamic Demand Sensing Senior Program Manager and Christian Laya, FP&A Lead Analyst have been included in this year’s OUTstanding LGBT+ Role Model Lists 2021 for the important work they have been doing to drive the charge for diversity in business. 👏🏳️‍🌈

Find out more on Diageo.com.

Drink responsibly. DRINKiQ.com
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Guinness – the gift that keeps on giving!😫


guinnessus
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Guinness is the gift that keeps on giving! Our limited-edition Guinness Gives Back packs are here again. For every special 8-pack made, we’re donating $1 ($1 million collectively) to @UnitedWay, @FeedingNYS, @gr8bosfoodbank, @fooddepository, @cafoodbanks, @mdfoodbank, @pattillmanfnd, @foodlifeline, @idahofoodbank, @oregonfoodbank, and @secondharvest_inw . Look out for these packs on shelves now and check out the link in our bio to learn more, including how donations will be divided among non-profit entities. Donations made via Fairfield County’s Community Foundation, a donor advised fund. Purchase does not impact donation.