Drinkawaste.com complained about this campaign through the Advertising Standards Authority of Ireland

On the basis the slogan, ” Paint the Town Black”  was coined from the phrase ” Paint the Town Red”

Paint the town red, is to engage in a wild spree. The allusion is to the kind of riotous behaviour that results in blood being spilt, according to Urbandictionary.com

Under pressure Diageo/Guinness withdrew the campaign for its alcohol product. It was a clear directive to abuse alcohol on Arthur’s Day and St Patrick’s Day

Now Diageo/Guinness say there will be no more Arthur’s Day. That is good news for the community, the  police, ambulance people, hospitals and others, who had to deal with the mayhem Arthur’s Day created