Lucy Edwards – Baileys “Get in my belly” #visuallyimpaired #alcoholad by Diageo

https://www.instagram.com/reel/CsZSXBAIr8z/?igshid=MTc4MmM1YmI2Ng==

Lucy Edwards v/o

Woww – I love that sound when you open a bottle of Baileys, it’s so good

Let’s have a pour, oooh I love a colada.

Listen to this delicious description by Baileys in collaboration with the RNIB

Layered and indulgent treats, marshmallow, rich chocolate ripples, caramelised marshmalow, biscuits, red cherries, raspberries

Get in my belly. Get in my belly.

Her voice voice is so relaxing, dive in

Ok guys, I’m going to level with you

This pina colada is is so tasty

That woman’s voice is so dreamy

Baileys you are setting the bar so high with your with your all text descriptions right now

I havent had all text descriptions for 10 years

And finally brands like Baileys are saying”Hey” we care about blind consumers

IWe care about putting all texts on our posts. We’re going to it now forever

I just think everybody needs to be like be like Baileys

They also have an accessability guide, you can write your own descriptions

I just can;t wait for more Baileys to be honest, I’m so excited

baileysofficial's profile picture
lucyedwardsofficial's profile picture

andOriginal audio

Liked by hanajade92 and others

lucyedwardsofficial's profile picture

Verified

#Spon Delicious audio descriptions are so tasty!! Can every alt text on Instagram be like this pls? After 10 years of having no eyesight and scrolling on Instagram, I’ve often been unable to understand what my screen reader is hovering over because it just says ‘graphic’ at me. But alt text completely changes my life and makes my world colourful again and it’s so good to see a big brand like @BaileysOfficial championing the alt text feature on Instagram in consultation with the @RNIB! It means that you also get to join my little exclusive club of hearing alt text descriptions hehe. Baileys and the RNIB are also shining a light on accessible content with their writing guide. Check out my stories for the guide and write your own delicious description today. Don’t you think her voice is just so relaxing!!!? #drinkresponsibly #DeliciousDescription

11h

Lucy Edwards – Baileys “Get in my belly” #visuallyimpaired #alcoholad by Diageo

https://www.instagram.com/reel/CsZSXBAIr8z/?igshid=MTc4MmM1YmI2Ng==

Lucy Edwards v/o

Woww – I love that sound when you open a bottle of Baileys, it’s so good

Let’s have a pour, oooh I love a colada.

Listen to this delicious description by Baileys in collaboration with the RNIB

Layered and indulgent treats, marshmallow, rich chocolate ripples, caramelised marshmalow, biscuits, red cherries, raspberries

Get in my belly. Get in my belly.

Her voice voice is so relaxing, dive in

Ok guys, I’m going to level with you

This pina colada is is so tasty

That woman’s voice is so dreamy

Baileys you are setting the bar so high with your with your all text descriptions right now

I havent had all text descriptions for 10 years

And finally brands like Baileys are saying”Hey” we care about blind consumers

IWe care about putting all texts on our posts. We’re going to it now forever

I just think everybody needs to be like be like Baileys

They also have an accessability guide, you can write your own descriptions

I just can;t wait for more Baileys to be honest, I’m so excited

baileysofficial's profile picture
lucyedwardsofficial's profile picture

andOriginal audio

Liked by hanajade92 and others

lucyedwardsofficial's profile picture

Verified

#Spon Delicious audio descriptions are so tasty!! Can every alt text on Instagram be like this pls? After 10 years of having no eyesight and scrolling on Instagram, I’ve often been unable to understand what my screen reader is hovering over because it just says ‘graphic’ at me. But alt text completely changes my life and makes my world colourful again and it’s so good to see a big brand like @BaileysOfficial championing the alt text feature on Instagram in consultation with the @RNIB! It means that you also get to join my little exclusive club of hearing alt text descriptions hehe. Baileys and the RNIB are also shining a light on accessible content with their writing guide. Check out my stories for the guide and write your own delicious description today. Don’t you think her voice is just so relaxing!!!? #drinkresponsibly #DeliciousDescription

11h

Lucy Edwards – Baileys “Get in my belly” #visuallyimpaired #alcohol ad

https://www.instagram.com/reel/CsZSXBAIr8z/?igshid=MTc4MmM1YmI2Ng==

Lucy Edwards v/o

Woww – I love that sound when you open a bottle of Baileys, it’s so good

Let’s have a pour, oooh I love a colada.

Listen to this delicious description by Baileys in collaboration with the RNIB

Layered and indulgent treats, marshmallow, rich chocolate ripples, caramelised marshmalow, biscuits, red cherries, raspberries

Get in my belly. Get in my belly.

Her voice voice is so relaxing, dive in

Ok guys, I’m going to level with you

This pina colada is is so tasty

That woman’s voice is so dreamy

Baileys you are setting the bar so high with your with your all text descriptions right now

I havent had all text descriptions for 10 years

And finally brands like Baileys are saying”Hey” we care about blind consumers

IWe care about putting all texts on our posts. We’re going to it now forever

I just think everybody needs to be like be like Baileys

They also have an accessability guide, you can write your own descriptions

I just can;t wait for more Baileys to be honest, I’m so excited

baileysofficial's profile picture
lucyedwardsofficial's profile picture

andOriginal audio

Liked by hanajade92 and others

lucyedwardsofficial's profile picture

Verified

#Spon Delicious audio descriptions are so tasty!! Can every alt text on Instagram be like this pls? After 10 years of having no eyesight and scrolling on Instagram, I’ve often been unable to understand what my screen reader is hovering over because it just says ‘graphic’ at me. But alt text completely changes my life and makes my world colourful again and it’s so good to see a big brand like @BaileysOfficial championing the alt text feature on Instagram in consultation with the @RNIB! It means that you also get to join my little exclusive club of hearing alt text descriptions hehe. Baileys and the RNIB are also shining a light on accessible content with their writing guide. Check out my stories for the guide and write your own delicious description today. Don’t you think her voice is just so relaxing!!!? #drinkresponsibly #DeliciousDescription

11h

Diageo use Lucy Edwards for Baileys “Get in my belly” #visuallyimpaired #alcohol ad

https://www.instagram.com/reel/CsZSXBAIr8z/?igshid=MTc4MmM1YmI2Ng==

Lucy Edwards v/o

Woww – I love that sound when you open a bottle of Baileys, it’s so good

Let’s have a pour, oooh I love a colada.

Listen to this delicious description by Baileys in collaboration with the RNIB

Layered and indulgent treats, marshmallow, rich chocolate ripples, caramelised marshmalow, biscuits, red cherries, raspberries

Get in my belly. Get in my belly.

Her voice voice is so relaxing, dive in

Ok guys, I’m going to level with you

This pina colada is is so tasty

That woman’s voice is so dreamy

Baileys you are setting the bar so high with your with your all text descriptions right now

I havent had all text descriptions for 10 years

And finally brands like Baileys are saying”Hey” we care about blind consumers

IWe care about putting all texts on our posts. We’re going to it now forever

I just think everybody needs to be like be like Baileys

They also have an accessability guide, you can write your own descriptions

I just can;t wait for more Baileys to be honest, I’m so excited

baileysofficial's profile picture
lucyedwardsofficial's profile picture

andOriginal audio

Liked by hanajade92 and others

lucyedwardsofficial's profile picture

Verified

#Spon Delicious audio descriptions are so tasty!! Can every alt text on Instagram be like this pls? After 10 years of having no eyesight and scrolling on Instagram, I’ve often been unable to understand what my screen reader is hovering over because it just says ‘graphic’ at me. But alt text completely changes my life and makes my world colourful again and it’s so good to see a big brand like @BaileysOfficial championing the alt text feature on Instagram in consultation with the @RNIB! It means that you also get to join my little exclusive club of hearing alt text descriptions hehe. Baileys and the RNIB are also shining a light on accessible content with their writing guide. Check out my stories for the guide and write your own delicious description today. Don’t you think her voice is just so relaxing!!!? #drinkresponsibly #DeliciousDescription

11h

Diageo exploring potential spin-off or sale of Guinness – Bloomberg. https://www.rte.ie/news/business/

Updated / Friday, 24 Jan 2025 17:58

Guinness would likely be valued at above $10 billion, according to a Bloomberg report today
Guinness would likely be valued at above $10 billion, according to a Bloomberg report today

Diageo, the world’s top spirits maker, is exploring a potential spin-off or sale of beer brand Guinness and is reviewing its stake in LVMH’s drinks unit, Moet Hennessy, Bloomberg News reported today, citing people familiar with the matter.

News about a potential sale of the beer label, a star performer in Diageo’s portfolio, helped lift Diageo’s shares almost 4% higher, becoming the top percentage gainer on the blue-chip index. However, some analysts and one source familiar with the situation said a Guinness sale right now did not make sense.

Diageo declined to comment on market speculation; LVMH declined to comment.

Guinness is an outlier in Diageo’s business, which consists mostly of spirits rather than beer, but its performance recently has outshone that of key liquor labels like Johnnie Walker whisky.

Spirits sales have struggled as a post-pandemic boom in demand for pricey bottles of liquor went into reverse. Meanwhile, Guinness sales have grown by double digits every year since 2021, with its zero-alcohol version also surging.

Its recent success could make Guinness an attractive asset. It would likely be valued at above $10 billion, Bloomberg reported, citing the sources.

Diageo’s liquor brands also offer a higher margin and generally, drinkers in developed markets are shifting away from beer and towards spirits-based drinks like cocktails.

But at the same time, Guinness’ success also left analysts like Laurence Whyatt at Barclays wondering why Diageo would want to sell it.

“I would be very surprised if Diageo wanted to sell Guinness,” he said, adding it was unusual for companies to want to sell their best-performing assets.

A source familiar with the situation agreed that it makes no sense for Diageo to sell Guinness in the near term given its performance, adding Diageo does not need the money and CEO Debra Crew had said publicly how much she likes the label.

Bloomberg also reported that Diageo could look to deepen its ownership in the Moet Hennessy venture, or exit altogether.

In a note earlier on Friday, Bernstein analyst Trevor Stirling said Diageo taking full control of the LVMH wine and spirits division would likely necessitate “a very reluctant disposal of beer/Guinness”.

More stories on

Diageo use Lucy Edwards for Baileys “Get in my belly” #visuallyimpaired #alcohol ad

https://www.instagram.com/reel/CsZSXBAIr8z/?igshid=MTc4MmM1YmI2Ng==

Lucy Edwards v/o

Woww – I love that sound when you open a bottle of Baileys, it’s so good

Let’s have a pour, oooh I love a colada.

Listen to this delicious description by Baileys in collaboration with the RNIB

Layered and indulgent treats, marshmallow, rich chocolate ripples, caramelised marshmalow, biscuits, red cherries, raspberries

Get in my belly. Get in my belly.

Her voice voice is so relaxing, dive in

Ok guys, I’m going to level with you

This pina colada is is so tasty

That woman’s voice is so dreamy

Baileys you are setting the bar so high with your with your all text descriptions right now

I havent had all text descriptions for 10 years

And finally brands like Baileys are saying”Hey” we care about blind consumers

IWe care about putting all texts on our posts. We’re going to it now forever

I just think everybody needs to be like be like Baileys

They also have an accessability guide, you can write your own descriptions

I just can;t wait for more Baileys to be honest, I’m so excited

baileysofficial's profile picture
lucyedwardsofficial's profile picture

andOriginal audio

Liked by hanajade92 and others

lucyedwardsofficial's profile picture

Verified

#Spon Delicious audio descriptions are so tasty!! Can every alt text on Instagram be like this pls? After 10 years of having no eyesight and scrolling on Instagram, I’ve often been unable to understand what my screen reader is hovering over because it just says ‘graphic’ at me. But alt text completely changes my life and makes my world colourful again and it’s so good to see a big brand like @BaileysOfficial championing the alt text feature on Instagram in consultation with the @RNIB! It means that you also get to join my little exclusive club of hearing alt text descriptions hehe. Baileys and the RNIB are also shining a light on accessible content with their writing guide. Check out my stories for the guide and write your own delicious description today. Don’t you think her voice is just so relaxing!!!? #drinkresponsibly #DeliciousDescription

11h

Diageo use Lucy Edwards for Baileys “Get in my belly” #visuallyimpaired #alcoholad

https://www.instagram.com/reel/CsZSXBAIr8z/?igshid=MTc4MmM1YmI2Ng==

Lucy Edwards v/o

Woww – I love that sound when you open a bottle of Baileys, it’s so good

Let’s have a pour, oooh I love a colada.

Listen to this delicious description by Baileys in collaboration with the RNIB

Layered and indulgent treats, marshmallow, rich chocolate ripples, caramelised marshmalow, biscuits, red cherries, raspberries

Get in my belly. Get in my belly.

Her voice voice is so relaxing, dive in

Ok guys, I’m going to level with you

This pina colada is is so tasty

That woman’s voice is so dreamy

Baileys you are setting the bar so high with your with your all text descriptions right now

I havent had all text descriptions for 10 years

And finally brands like Baileys are saying”Hey” we care about blind consumers

IWe care about putting all texts on our posts. We’re going to it now forever

I just think everybody needs to be like be like Baileys

They also have an accessability guide, you can write your own descriptions

I just can;t wait for more Baileys to be honest, I’m so excited

baileysofficial's profile picture
lucyedwardsofficial's profile picture

andOriginal audio

Liked by hanajade92 and others

lucyedwardsofficial's profile picture

Verified

#Spon Delicious audio descriptions are so tasty!! Can every alt text on Instagram be like this pls? After 10 years of having no eyesight and scrolling on Instagram, I’ve often been unable to understand what my screen reader is hovering over because it just says ‘graphic’ at me. But alt text completely changes my life and makes my world colourful again and it’s so good to see a big brand like @BaileysOfficial championing the alt text feature on Instagram in consultation with the @RNIB! It means that you also get to join my little exclusive club of hearing alt text descriptions hehe. Baileys and the RNIB are also shining a light on accessible content with their writing guide. Check out my stories for the guide and write your own delicious description today. Don’t you think her voice is just so relaxing!!!? #drinkresponsibly #DeliciousDescription

11h

Diageo use Lucy Edwards for Baileys “Get in my belly” #visuallyimpaired #alcoholad

https://www.instagram.com/reel/CsZSXBAIr8z/?igshid=MTc4MmM1YmI2Ng==

Lucy Edwards v/o

Woww – I love that sound when you open a bottle of Baileys, it’s so good

Let’s have a pour, oooh I love a colada.

Listen to this delicious description by Baileys in collaboration with the RNIB

Layered and indulgent treats, marshmallow, rich chocolate ripples, caramelised marshmalow, biscuits, red cherries, raspberries

Get in my belly. Get in my belly.

Her voice voice is so relaxing, dive in

Ok guys, I’m going to level with you

This pina colada is is so tasty

That woman’s voice is so dreamy

Baileys you are setting the bar so high with your with your all text descriptions right now

I havent had all text descriptions for 10 years

And finally brands like Baileys are saying”Hey” we care about blind consumers

IWe care about putting all texts on our posts. We’re going to it now forever

I just think everybody needs to be like be like Baileys

They also have an accessability guide, you can write your own descriptions

I just can;t wait for more Baileys to be honest, I’m so excited

baileysofficial's profile picture
lucyedwardsofficial's profile picture

andOriginal audio

Liked by hanajade92 and others

lucyedwardsofficial's profile picture

Verified

#Spon Delicious audio descriptions are so tasty!! Can every alt text on Instagram be like this pls? After 10 years of having no eyesight and scrolling on Instagram, I’ve often been unable to understand what my screen reader is hovering over because it just says ‘graphic’ at me. But alt text completely changes my life and makes my world colourful again and it’s so good to see a big brand like @BaileysOfficial championing the alt text feature on Instagram in consultation with the @RNIB! It means that you also get to join my little exclusive club of hearing alt text descriptions hehe. Baileys and the RNIB are also shining a light on accessible content with their writing guide. Check out my stories for the guide and write your own delicious description today. Don’t you think her voice is just so relaxing!!!? #drinkresponsibly #DeliciousDescription

11h

Diageo use Lucy Edwards for Baileys “Get in my belly” #visuallyimpaired

https://www.instagram.com/reel/CsZSXBAIr8z/?igshid=MTc4MmM1YmI2Ng==

Lucy Edwards v/o

Woww – I love that sound when you open a bottle of Baileys, it’s so good

Let’s have a pour, oooh I love a colada.

Listen to this delicious description by Baileys in collaboration with the RNIB

Layered and indulgent treats, marshmallow, rich chocolate ripples, caramelised marshmalow, biscuits, red cherries, raspberries

Get in my belly. Get in my belly.

Her voice voice is so relaxing, dive in

Ok guys, I’m going to level with you

This pina colada is is so tasty

That woman’s voice is so dreamy

Baileys you are setting the bar so high with your with your all text descriptions right now

I havent had all text descriptions for 10 years

And finally brands like Baileys are saying”Hey” we care about blind consumers

IWe care about putting all texts on our posts. We’re going to it now forever

I just think everybody needs to be like be like Baileys

They also have an accessability guide, you can write your own descriptions

I just can;t wait for more Baileys to be honest, I’m so excited

baileysofficial's profile picture
lucyedwardsofficial's profile picture

andOriginal audio

Liked by hanajade92 and others

lucyedwardsofficial's profile picture

Verified

#Spon Delicious audio descriptions are so tasty!! Can every alt text on Instagram be like this pls? After 10 years of having no eyesight and scrolling on Instagram, I’ve often been unable to understand what my screen reader is hovering over because it just says ‘graphic’ at me. But alt text completely changes my life and makes my world colourful again and it’s so good to see a big brand like @BaileysOfficial championing the alt text feature on Instagram in consultation with the @RNIB! It means that you also get to join my little exclusive club of hearing alt text descriptions hehe. Baileys and the RNIB are also shining a light on accessible content with their writing guide. Check out my stories for the guide and write your own delicious description today. Don’t you think her voice is just so relaxing!!!? #drinkresponsibly #DeliciousDescription

11h

Diageo exploring potential spin-off or sale of Guinness – Bloomberg. https://www.rte.ie/news/business/

Updated / Friday, 24 Jan 2025 17:58

Guinness would likely be valued at above $10 billion, according to a Bloomberg report today
Guinness would likely be valued at above $10 billion, according to a Bloomberg report today

Diageo, the world’s top spirits maker, is exploring a potential spin-off or sale of beer brand Guinness and is reviewing its stake in LVMH’s drinks unit, Moet Hennessy, Bloomberg News reported today, citing people familiar with the matter.

News about a potential sale of the beer label, a star performer in Diageo’s portfolio, helped lift Diageo’s shares almost 4% higher, becoming the top percentage gainer on the blue-chip index. However, some analysts and one source familiar with the situation said a Guinness sale right now did not make sense.

Diageo declined to comment on market speculation; LVMH declined to comment.

Guinness is an outlier in Diageo’s business, which consists mostly of spirits rather than beer, but its performance recently has outshone that of key liquor labels like Johnnie Walker whisky.

Spirits sales have struggled as a post-pandemic boom in demand for pricey bottles of liquor went into reverse. Meanwhile, Guinness sales have grown by double digits every year since 2021, with its zero-alcohol version also surging.

Its recent success could make Guinness an attractive asset. It would likely be valued at above $10 billion, Bloomberg reported, citing the sources.

Diageo’s liquor brands also offer a higher margin and generally, drinkers in developed markets are shifting away from beer and towards spirits-based drinks like cocktails.

But at the same time, Guinness’ success also left analysts like Laurence Whyatt at Barclays wondering why Diageo would want to sell it.

“I would be very surprised if Diageo wanted to sell Guinness,” he said, adding it was unusual for companies to want to sell their best-performing assets.

A source familiar with the situation agreed that it makes no sense for Diageo to sell Guinness in the near term given its performance, adding Diageo does not need the money and CEO Debra Crew had said publicly how much she likes the label.

Bloomberg also reported that Diageo could look to deepen its ownership in the Moet Hennessy venture, or exit altogether.

In a note earlier on Friday, Bernstein analyst Trevor Stirling said Diageo taking full control of the LVMH wine and spirits division would likely necessitate “a very reluctant disposal of beer/Guinness”.

More stories on