Tag: Guinness

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Diageo on the spiel for Guinness #alcoholic rugby – the ploy is to furtively clamp alcohol on to millions of innocent young sports fans…

diageo

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  • This week marked the kick off for the 143rd edition of the @guinness Men’s @sixnationsrugby in Edinburgh.

    The six-week tournament is one of sport’s great success stories; nearly 180 million fans around the world tuned in to watch last year’s tournament.

    2026 will also represent a new era for international rugby. The Nations Championship debuts in July, where Six Nations teams will turn to allies to play the likes of Australia, Fiji and Japan. This Northern vs Southern Hemisphere Championship brings together the world’s twelve biggest teams.

    As Title Partner for both the Guinness Men’s Six Nations and the Guinness Women’s Six Nations, the brand’s roots in rugby run deep. Both represent a feeling of belonging and shared emotion – in stadiums, at home and in the pub.

    Drink responsibly. DRINKiQ.comEdited · 3h
Posted on

Diageo on the spiel for Guinness #alcoholic rugby – the ploy is to furtively clamp alcohol on to millions of innocent young sports fans…

diageo

Liked by packaging_paul and others

  • This week marked the kick off for the 143rd edition of the @guinness Men’s @sixnationsrugby in Edinburgh.

    The six-week tournament is one of sport’s great success stories; nearly 180 million fans around the world tuned in to watch last year’s tournament.

    2026 will also represent a new era for international rugby. The Nations Championship debuts in July, where Six Nations teams will turn to allies to play the likes of Australia, Fiji and Japan. This Northern vs Southern Hemisphere Championship brings together the world’s twelve biggest teams.

    As Title Partner for both the Guinness Men’s Six Nations and the Guinness Women’s Six Nations, the brand’s roots in rugby run deep. Both represent a feeling of belonging and shared emotion – in stadiums, at home and in the pub.

    Drink responsibly. DRINKiQ.comEdited · 3h