Smithwick’s is 92% water. What’s the secret?

Smithwicks

The average pint of beer is 92% water according to Nutrition.self.com. So what’s the secret?

It must be the alcohol at around 4%. Alcohol is a toxic, intoxicating, addictive drug

Drinks companies don’t like the word, alcohol, even though they get most of their revenues from selling it

That’s why you don’t see alcohol mentioned in advertising or any marketing communications

Instead they ask you to enjoy xxx sensibly. How do you do that? Maybe that’s the secret!

Where are you?

This can be a bleak time of year. For the guys it’s a blur

The pub, office parties. Even if he’s on his own a guy can go into a pub

Chat, enjoy the craic, the cheer. You’re a great fella, so are you, we’re all great fellas

For a woman its different. If she’s on her own, she can’t go into a pub

If she’s married, has kids, can’t go out. Has to be there, feed them

Make sure they have a good Christmas

He is out drinking, where? with who? No straight answer

Sullen indifference

Wish my mom was here, why can’t I go back

Where is he? The one I really want to be with, was happiest with

Have a glass of wine, or two, why not?  everyone else is

Where are you now? Why am I here?

This can be the blackest, bleakest time of year..

Party time..

West Coast Cooler, December 13

Colorful, trendy, cheery,  this poster is right on the button for party time.

“Wearing these heels feels like being in love or walking on a plug”

West Coast Cooler are targeting young females obviously, selling alcohol

Only there’s no mention of alcohol anywhere on the advert

Drinking can get you drunk, out of control.

Or like the young lady on the poster….flat on your back

Watch out!