Tag: Heineken

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Global Alcohol Company men.

Sep 18

HEINEKEN CEO joins forces to set robust responsibility standards for digital marketing. Read more here:

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Carlos Brito, Chief Executive, AB InBev

Ceet ‘t Hart, Chief Executive, Carlsberg Group

Alexandre Ricard, Chief Executive, Pernod Ricard

Naoki Izumiya, Chief Executive, Asahi Group

Ivan Menezes, Chief Executive, Diageo

Mike Dolan, Chief Executive, Bacardi Limited

Jean-Francois Van Boxmeer,nChief Executive, HEINEKEN

Matt Shattock, Chief Executive, Beam Suntory

Yoshinori Isozaki, Chief Executive, Kirin Holdings Company

Paul Varga, Chief Executive, Brown-Forman

Mark Hunter, Chief Executive, Molson Coors

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Heineken pulls its “Sometimes, Lighter is Better” commercial following global backlash

Published on Mar 27, 2018

Heineken is pulling a commercial for its light beer after Grammy-winning musician Chance the Rapper called it “terribly racist” and pointed to it as an example of of companies using racist motifs to generate more views for their commercials. In a statement to CBS News, Heineken said “While we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie options–we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”
Posted on

Heineken pulls its “Sometimes, Lighter is Better” commercial

Published on Mar 27, 2018

Heineken is pulling a commercial for its light beer after Grammy-winning musician Chance the Rapper called it “terribly racist” and pointed to it as an example of of companies using racist motifs to generate more views for their commercials. In a statement to CBS News, Heineken said “While we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie options–we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”