Tag: Hide and Deceive

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Diageo put Cristina Diezhandino out front #alcoholad

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diageo
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Our Chief Marketing Officer, Cristina Diezhandino, has been shortlisted for the prestigious WFA Global Marketer of the Year award and voting is now OPEN!

Taking on the role last summer, Cristina has led our 1,200-strong marketing team and agency partners through a time like no other. By instilling a ‘mindset of possibility’, teams adapted plans, created incredible content and tapped into trends to help consumers recreate the bar experience at home.

From Tanqueray 0.0% and Baileys Deliciously Light to draught cocktail machines and Guinness MICRODRAUGHT, Cristina has overseen the launch of new innovations bringing our brands to more consumers around the world.

And supporting the bartender community through an incredibly challenging period was also a priority. During Cristina’s time as CMO, we took the Diageo Bar Academy fully virtual, doubling users to 1.6 million, and celebrated the best in bartending by bringing 50 markets together for the World Class Global Finals, watched by over 10 million people.

Congratulations to Cristina and the other nominees! Choose your winner here: wfanet.org/vote14h
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Diageo use @mayajama – Gordons gin 40% alcohol #loveisland

No Alcohol is mentioned in the making of this Alcohol commercial

gordonsginuk

Paid partnership

Original audio

Liked by smirnoffeurope and others

  • gordonsginuk#ad 
  • There’s a new girl at Gordons Gin Premium Pink 😬😬😬 We are so excited to share this news! If you know about cling cling you’ll know how much sense this makes 🥂

    Our #ClinkWithPink campaign is all about having fun with friends and being unapologetically yourself.

    There is SO much stuff coming up.. cocktails, events and limited edition bottles 👀The first of these bottles will drop as soon as next week and we’ll let you know when they are here. But for now, join us in raising a glass with this delicious, summery Gordon’s Pink Paloma cocktail – We just know you’re gonna love it 💗✨ #Over18sonly #pleasedrinkresponsiblyEdited · 1h
Posted on

Diageo use @mayajama – Gordons gin 40% alcohol #intoxication

No Alcohol is mentioned in the making of this Alcohol commercial

gordonsginuk

Paid partnership

Original audio

Liked by smirnoffeurope and others

  • gordonsginuk#ad 
  • There’s a new girl at Gordons Gin Premium Pink 😬😬😬 We are so excited to share this news! If you know about cling cling you’ll know how much sense this makes 🥂

    Our #ClinkWithPink campaign is all about having fun with friends and being unapologetically yourself.

    There is SO much stuff coming up.. cocktails, events and limited edition bottles 👀The first of these bottles will drop as soon as next week and we’ll let you know when they are here. But for now, join us in raising a glass with this delicious, summery Gordon’s Pink Paloma cocktail – We just know you’re gonna love it 💗✨ #Over18sonly #pleasedrinkresponsiblyEdited · 1h