new digital campaign will go live from today across 72 EFL club websites and social media, as part of Jameson’s official long-term partnership with the organisation, as well as Jameson, Drinkaware, and Jay Bothroyd’s social media channels

• Jameson, official partner of the English Football League (EFL), has teamed up with leading alcohol harm charity Drinkaware and former England international and football legend Jay Bothroyd to encourage football fans to keep score and check their drinking habits 
• Bothroyd urges football fans to visit Drinkaware’s website and take a quick, free, online Drinking Check
• The partnership and campaign support Jameson’s commitment to promoting responsible drinking within football communities across the UK
• Campaign video: HERE | Interview video: HERE

In a busy start to the January transfer window, Jameson has teamed up with Drinkaware, the leading alcohol harm charity, and former England international and football legend Jay Bothroyd, to continue its commitment to promoting responsible drinking within British football culture.

Football fans are encouraged to kick off the new year by checking whether their drinking habits are putting their health at risk. Jameson’s new signing, Bothroyd, urges fans to visit Drinkaware’s website and use the free Drinking Check tool to assess their habits.

The Drinking Check is a quick, three-minute online quiz that provides a personalised drinking score. It helps users understand the potential impact of their drinking habits on their health and offers tailored advice and support for those who may need help moderating their consumption.