Tag: Hide and Deceive

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“I was delighted to see our team speak, debate, and inspire on multiple industry panels about responsible advertising, creative effectiveness,” Cristina Diezhandino,


diageo
Verified
“I was delighted to see our team speak, debate, and inspire on multiple industry panels about responsible advertising, creative effectiveness, inclusion and diversity, building brands in culture, the role of creativity in an age of consumer expectation, and more.

As custodians of some of the world’s most famous and iconic brands we will continue to push boundaries, innovate, and adapt just like Arthur Guinness and John Walker did over 200 years ago.”

Hear from our Chief Marketing Officer, Cristina Diezhandino, about her reflections and key takeaways from this year’s Cannes Lions International Festival of Creativity at Diageo.com

#CannesLions2022

Drink responsibly. DRINKiQ.com
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Cristina Diezhandino Chief Alcohol Marketer @Diageo

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diageo
Verified
Our Chief Marketing Officer, Cristina Diezhandino, has been shortlisted for the prestigious WFA Global Marketer of the Year award and voting is now OPEN!

Taking on the role last summer, Cristina has led our 1,200-strong marketing team and agency partners through a time like no other. By instilling a ‘mindset of possibility’, teams adapted plans, created incredible content and tapped into trends to help consumers recreate the bar experience at home.

From Tanqueray 0.0% and Baileys Deliciously Light to draught cocktail machines and Guinness MICRODRAUGHT, Cristina has overseen the launch of new innovations bringing our brands to more consumers around the world.

And supporting the bartender community through an incredibly challenging period was also a priority. During Cristina’s time as CMO, we took the Diageo Bar Academy fully virtual, doubling users to 1.6 million, and celebrated the best in bartending by bringing 50 markets together for the World Class Global Finals, watched by over 10 million people.

Congratulations to Cristina and the other nominees! Choose your winner here: wfanet.org/vote14h