Diageo put Henrietta Reed out front

“Working on an #innovation launch gives you the end-to-end experience across consumer marketing which is invaluable as a marketer. In launching a new product, you get exposure to pretty much every process there is behind brand building, from consumer research through to activation in store. It is also a great way to get exposure and build your network across the business as launching a new product is only successful if you work effectively with your peers across different functions who you might not work with in your day-to-day brand #marketing role.” Henrietta Reed, Senior Brand Manager.

Hear more from Henrietta about her journey with Diageo and the launch of PIMM’S Sundowner – Diageo.com/careers

Drink responsibly. DRINKiQ.com