Jack Daniels 40% alcohol by Brown Forman


Diageo CMO Cristina Diezhandino biggest challenge – sell alcohol in a global pandemic.

Diageo News
@Diageo_News
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Great to see our CMO Cristina Diezhandino included in @MarketingWeekEd
‘s list of the Top 100 Most Effective Marketers. https://marketingweek.com/top-100-marketers-food-drink-2020/
#MWtop100

Diageo sell alcohol put Cristina Diezhandino out front. Hide the alcohol, deceive the consumer

Diageo NewsVerified account @Diageo_News 6m6 minutes ago
Hear from Cristina Diezhandino our Scotch Category Director and Managing Director, Reserve on how the #Scotch #whisky industry is shaking up preconceptions of a centuries old drink #ThursdayThoughts https://www.diageo.com/en/news-and-media/features/how-the-scotch-whisky-industry-is-shaking-up-preconceptions-of-a-centuries-old-drink/ …
Jameson Pernod Ricard targeting mothers

- cxg1289Our baby boy Jameson and an amazing whiskey 🥃!! #jameson #fuckyeah #infantry #newbaby #mmmmwhiskey #whiskey
- rabbitholeAwesome!
- moreese2791Congrats brother
- pulpfictionist@cxg1289 congrats dude
- robyngirlwond3rOmfg this made my week lol
@DiageoGB entertaining HRH The Prince Charles, Duke of Rothesay,

Diageo GBVerified account @DiageoGB 3h3 hours ago
HRH The Prince Charles, Duke of Rothesay, was taken through a tasting of the rare 30-year-old whisky by expert Charles MacLean @_Whisky_Max_ who described it as a “fine expression”
Prince Charles visiting The Bundaberg distillery where he blended and sampled a Rum made in his honour
Prince Charles visiting The Bundaberg distillery where he blended and sampled a Rum made in his honour #RoyalVisitAustralia #Royals #Queensland

Smirnoff use Ted Danson

See what @TedDanson had to say about working on the latest @SmirnoffUS campaign and welcoming everyone to the Fun% in this insightful @Forbes story: https://bit.ly/2ooxhaK
Ivan Menezes, CEO Diageo. “Alcohol is a powerful toxin, as deadly as arsenic. If we were to mention alcohol in our marketing communications or on our labels, it would seriously undermine our responsibility to deliver maximum return to our shareholders on their investments”


We welcome the governments pledge to reintroduce duty-free on alcohol. The announcement by the Chancellor
is great news for British drinkers.
Diageo alcohol CEO Ivan Menezes

Diageo News
@Diageo_News
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We’re celebrating INC week at Diageo, our dedicated inclusion week with virtual panels & celebrations around the world. To open the week our CEO Ivan Menezes discussed our ambition to champion #inclusion & #diversity in our business & beyond. Read more: https://linkedin.com/feed/update/ur

