Diageo exploit @womenssixnations rugby to target young, immature sports fans for @guinness #alcoholad

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•Alcohol is a multiple threat to women

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  • diageoThe 2024 Guinness Women’s Six Nations was a landmark tournament for women’s rugby, and one that was particularly poignant for Diageo with it Guinness’s first year as title partner of the women’s championship.

    We sat down with former England international ‘Nolli’ Waterman to reflect on the 2024 tournament, and why Guinness’s title partnership has helped accelerate progress in the women’s game. Head to Diageo.com to find out more.

    #inclusion #diversity #womeninsport21h
  • erica_tolinYou should rethink your sponsorship of the @chiefs unless you also think women should exist to serve their husbands and that equality is “tyranny.”Reply

Diageo #investinwomen #alcoholad #iwd2024

https://www.instagram.com/reel/C4P3ClaIqWA/?igsh=ZHc2NHpneHlpZ2d3

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diageo Alcohol is a Multiple Threat to Women

This #iwd2024, we’re proudly supporting the UN’s theme ‘Invest in Women: Accelerate Progress’. So, what are we doing to invest in women?

From Guinness’s sponsorship of the Women’s Six Nations to Bundaberg Rum creating the World’s First Mixed Gender NRL Fantasy game, we’re making significant investments in levelling the playing field when it comes to women’s sport.

To watch the full video and find out more, visit Diageo.com.

#investinwomen #accelerateprogress #womeninsport #genderequality