Tag: irresponsible

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Diageo’s’ CMO Syl Saller has a $2billion budget.

Diageo News Retweeted

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

@SylSaller

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com
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Diageo selling alcohol put Diane Farrell out front

diageo

Verified

“They looked at me in astonishment and thought, ‘who is this wee lassie?’ But I rolled up my sleeves and got stuck in. I listened to them, made changes and earned their respect.” – Senior Site Manager at the Talisker Distillery, Diane Farrell, is recognised in Management Today’s 35 #Women Under 35 list for 2019. Click the link in our bio to find out more. #MondayMotivation

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Alcohol linked obesity behind drive for plain packaging

plain packaging

The Spirits Business
@spiritsbusiness

A new report predicts a potential loss of US$430.8bn for the global drinks industry if a plain packaging rule is enforced
Plain packaging could cost drinks industry $430bn
The global drinks industry could lose more than US$400 billion if plain packaging regulations come into force, according to a new report
thespiritsbusiness.com