Jane Walker 40% alcohol exclusively for women
Jane Walker backlash is a ‘misunderstanding’ says Stephanie Jacoby
In an exclusive interview, Stephanie Jacoby, the woman behind the controversial Jane Walker, explains why the new whisky was never designed specifically for women, and how its intention has been misunderstood.
Scotchwhiskycom @Scotchwhiskycom 13 minutes ago
“This was not about creating a whisky for women.” An exclusive interview with the woman behind Jane Walker
Jane Walker 40% alcohol exclusively for women
Jane Walker is latest marketing stunt from Diageo
- womenwhowhiskeyWe’re in the Wall Street Journal talking about Diageo’s grassroots approach to including women in their marketing! #swipe⬅️ @wsj @diageo @johnniewalker #janewalker
- onceuponadramYessss, everything about this is amazing
- jennahbuckarooSo many thumbs up!!!
- adavisgrayCan’t wait
- msflutter_nicI am curious as to the need for separate programming. I’m not necessarily against it but can’t we just like whiskey? (But holy props to WSJ mention)
- someonehastodoitWill Johnny and Jane become a thing?!
Jane Walker is latest marketing stunt from Diageo
- womenwhowhiskeyWe’re in the Wall Street Journal talking about Diageo’s grassroots approach to including women in their marketing! #swipe⬅️ @wsj @diageo @johnniewalker #janewalker
- onceuponadramYessss, everything about this is amazing
- jennahbuckarooSo many thumbs up!!!
- adavisgrayCan’t wait
- msflutter_nicI am curious as to the need for separate programming. I’m not necessarily against it but can’t we just like whiskey? (But holy props to WSJ mention)
- someonehastodoitWill Johnny and Jane become a thing?!
Jane Walker is latest marketing stunt from Diageo
- womenwhowhiskeyWe’re in the Wall Street Journal talking about Diageo’s grassroots approach to including women in their marketing! #swipe⬅️ @wsj @diageo @johnniewalker #janewalker
- onceuponadramYessss, everything about this is amazing
- jennahbuckarooSo many thumbs up!!!
- adavisgrayCan’t wait
- msflutter_nicI am curious as to the need for separate programming. I’m not necessarily against it but can’t we just like whiskey? (But holy props to WSJ mention)
- someonehastodoitWill Johnny and Jane become a thing?!
