Tag: Martini

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Julia @juliaindisguise sells Bombay 43% alcohol for Bacardi

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juliaindisguise
Hands up, who is excited for this Bank Holiday?! šŸŽ‰šŸ™ŒšŸ¼ After a super busy week, I definitely am and this weekend is the perfect time to celebrate over a Bombay Sapphire Gin Spritz with loved ones outside in a garden. This spritz twist on a classic G&T includes some of my favourite fresh ingredients ā€“ oranges, lemons, honey and a touch of MARTINI Riserva Speciale Bitter. The recipe is super easy to make and perfect for enjoying al fresco – you can’t go wrong! šŸ¹ā˜€ļø #AD @bombaysapphireuk @martini @bacardilimited1862 Music: Ice Tea
Musician: Not The King.šŸ‘‘6w
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Bacardi offered Malpensa passengers the opportunity to sample the Martini range.

Formula One campaign drives Martini sales at Malpensa

By Pepi Sappal |

Bacardi offered Malpensa passengers theĀ opportunityĀ to sample the Martini range.

Martiniā€™s recent ā€˜Formula One-inspiredā€™ activation campaign at Malpensa Airport resulted in ā€˜an uplift in salesā€™, confirmsĀ Bacardi Global Travel Retail.

Bacardi partnered with SEA Group, IGPDecaux and Dufry to give passengers a taste of ā€˜Martini glamourā€™ ā€“ Formula One style ā€“ at one of Milanā€™s busiest airports, during September.

Commenting on the results, Aude Bourdier-Rocourt, Regional Director Europe, Bacardi Global Travel Retail, said: ā€œWe are extremely pleased with the uplift in sales across the Martini range.

ā€œOur Formula One inspired Martini experiences are always very popular with consumers, helping engage them with the Martini lifestyle and its long-standing association with the Williams Martini team ā€“ the glamour and action of the track.ā€

The Williamsā€™ Martini Racing show car was undoubtedly the ā€˜star of the concourseā€™, and the focus point for consumer activation, says Bacardi.

https://www.trbusiness.com/regional-news/international/formula-1-campaign