Diageo’s’ CMO Syl Saller has a $2billion budget.

Lianna Brinded
@LiannaBrinded

Check out this awesome interview with one of the most influential marketers in the world

who commands a budget of over $2bn. #marketing #CMO

How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com

Diageo selling alcohol put Diane Farrell out front

diageo

Verified

“They looked at me in astonishment and thought, ‘who is this wee lassie?’ But I rolled up my sleeves and got stuck in. I listened to them, made changes and earned their respect.” – Senior Site Manager at the Talisker Distillery, Diane Farrell, is recognised in Management Today’s 35 #Women Under 35 list for 2019. Click the link in our bio to find out more. #MondayMotivation