Pernod Ricard exploiting women to promote “responsibility”!

Pernod women

5th Pernod Ricard enlists retailers’ support to promote

Cooler West Coast now has vodka

west coast cooler, epic

Epic Together? To get the connection you have to go to Facebook

There the target consumer, two attractive females whose friendship is Epic say;

“Us girls have a special bond that’s like no other, our friendship is beyond special”

Clearly “Us Girls” don’t think West Coast Cooler is cool unless there’s a kick in it

That’s why Pernod Ricard added vodka. Be careful, West Coast Cooler is now 7% pure alcohol

But you won’t find this item of vital consumer health information anywhere