Diageo use @mayajama for Smirnoff #alcoholad


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Here’s @mayajama enjoying the results of her Smirnoff Seltzer Can Do Spirit Challenge.

We don’t want to leave you hanging, so as part of this challenge, we are giving 5 lucky followers the opportunity to win their own Smirnoff Seltzer Movie Night Hamper 🍿

All you have to do is tell us your favourite film in the comments below!

Entrants must be 18+ to enter. UK residents only. T&Cs in link in bio. Prize draw closes 11.59pm on Sunday 1st November. Please drink responsibly. #18+

Big Alcohol Bonanza – Diageo celebrates St. Patrick’s Day

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  • Happy St. Patrick’s Day! ☘️

    Across the US, @GuinnessUS is bringing people together to celebrate in ways only our iconic brand can.

    From helping dye the Chicago River green, and the ‘Stache for Charity’ initiative in support of our friends in the hospitality industry, to the @PopUpBagels Guinness Chocolate Stout Cake Schmear, and our closing bell ceremony tradition at the @NYSE.

    It’s a lovely day for a Guinness. 🍻

    Always celebrate responsibly.

Lucy Edwards – Baileys “Get in my belly” #visuallyimpaired #alcoholad by Diageo

https://www.instagram.com/reel/CsZSXBAIr8z/?igshid=MTc4MmM1YmI2Ng==

Lucy Edwards v/o

Woww – I love that sound when you open a bottle of Baileys, it’s so good

Let’s have a pour, oooh I love a colada.

Listen to this delicious description by Baileys in collaboration with the RNIB

Layered and indulgent treats, marshmallow, rich chocolate ripples, caramelised marshmalow, biscuits, red cherries, raspberries

Get in my belly. Get in my belly.

Her voice voice is so relaxing, dive in

Ok guys, I’m going to level with you

This pina colada is is so tasty

That woman’s voice is so dreamy

Baileys you are setting the bar so high with your with your all text descriptions right now

I havent had all text descriptions for 10 years

And finally brands like Baileys are saying”Hey” we care about blind consumers

IWe care about putting all texts on our posts. We’re going to it now forever

I just think everybody needs to be like be like Baileys

They also have an accessability guide, you can write your own descriptions

I just can;t wait for more Baileys to be honest, I’m so excited

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#Spon Delicious audio descriptions are so tasty!! Can every alt text on Instagram be like this pls? After 10 years of having no eyesight and scrolling on Instagram, I’ve often been unable to understand what my screen reader is hovering over because it just says ‘graphic’ at me. But alt text completely changes my life and makes my world colourful again and it’s so good to see a big brand like @BaileysOfficial championing the alt text feature on Instagram in consultation with the @RNIB! It means that you also get to join my little exclusive club of hearing alt text descriptions hehe. Baileys and the RNIB are also shining a light on accessible content with their writing guide. Check out my stories for the guide and write your own delicious description today. Don’t you think her voice is just so relaxing!!!? #drinkresponsibly #DeliciousDescription

11h

Sarah Blake – Baileys #alcoholic trauma – Diageo

https://www.instagram.com/reel/DSciW3fiJN-/?igsh=MWVwZDF1eWtkeWF2Nw==

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Original audio

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  • A Minute With… Sarah Blake, Global Brand Director for @baileysofficial ✨

    How to take an iconic festive favourite and make it part of everyday treating moments?

    Sarah Blake believes the answer lies in little treat culture – small, joyful moments that make everyday life feel more indulgent.

    In our inaugural A ‘Minute’ With episode, Sarah shares how Baileys is showing up in everyday rituals, the art of balancing heritage and innovation and why she believes that treating is in her DNA.

    Head to our story to read the full article.