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Sabrina Carpenter – Johnnie Walker 40% #alcoholic by Diageo

  • It’s a big day for Johnnie Walker as we announce our new global partnership with GRAMMY® Award–winning superstar, Sabrina Carpenter.

    This multi-year collaboration launches alongside her new album ‘Man’s Best Friend’, redefining how fans can enjoy Johnnie Walker Black Label in an era of bold self-expression.

    We’re celebrating in GB in true style:

    🥃 Taking over the iconic Piccadilly Lights
    🥃 Striking OOH locations across London, Manchester, Birmingham, Glasgow & Newcastle
    🥃 Social & digital activations, including Spotify moments linked to Sabrina’s album listens

    A new era for Johnnie Walker begins, cheers to that!

    #KeepWalking @sabrinacarpenter @johnniewalker

    Drink responsibly. DRINKiQ.COM1h