A match made for après… excited to share my collaboration with two iconic brands: @johnniewalker Blue Label and @perfectmomentsports, who have partnered to make the ultimate après-ski whisky.
BACARDÍ rum welcomes pop superstar Camila Cabello as the new face of the brand, kicking off a multi-year partnership under the BACARDÍ global Do What Moves You platform. In her first-ever spirits collaboration, the multihyphenate artist stars in a sensational campaign spot set to her new song “I LUV IT,” now available on all major streaming platforms. This is the first single off her highly anticipated fourth album arriving this summer, C, XOXO.
Check out the new spot, featuring Camila’s music at the link in our stories.