Diageo’s Marketing Director Úrsula Mejia-Melgar, outlines the rationale for using transgender women for J&B whiskey 40% toxic #alcohol#IWD2023

https://www.instagram.com/reel/Cp7S86Gj8AO/?igshid=ZGY5ODdmOGM=

Alcohol is a Multiple Threat to Women

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  • diageo's profile picturediageoVerified
  • Meet Úrsula

    Úrsula Mejia-Melgar, Marketing Director for Southern Europe, observes firsthand how Diageo’s brands champion our commitment to gender equity, with our marketing continuing to challenge stereotypes and celebrate diversity.

    Watch the video to see how marketing at Diageo, including @jbrarewhisky‘s ‘She’ campaign, is breaking down barriers across society.

    #IWD2023 #EmbraceEquity

    Drink responsibly. DRINKiQ.com2d

Diageo’s Marketing Director Úrsula Mejia-Melgar, outlines the rationale for using transgender women for J&B whiskey #alcoholad #IWD2023

https://www.instagram.com/reel/Cp7S86Gj8AO/?igshid=ZGY5ODdmOGM=

Alcohol is a Multiple Threat to Women

Liked by 

kareen_mirandaa and others

  • diageo's profile picturediageoVerified
  • Meet Úrsula

    Úrsula Mejia-Melgar, Marketing Director for Southern Europe, observes firsthand how Diageo’s brands champion our commitment to gender equity, with our marketing continuing to challenge stereotypes and celebrate diversity.

    Watch the video to see how marketing at Diageo, including @jbrarewhisky‘s ‘She’ campaign, is breaking down barriers across society.

    #IWD2023 #EmbraceEquity

    Drink responsibly. DRINKiQ.com2d

Diageo collaborating with @RNIB use @lucyedwardsofficial to target blind people. @BaileysOfficial #alcohol

https://www.instagram.com/reel/CsZSXBAIr8z/?igshid=MTc4MmM1YmI2Ng==

There is no mention of Alcohol in this Alcohol commercial

Lucy Edwards v/o

Woww – I love that sound when you open a bottle of Baileys, it’s so good

Let’s have a pour, oooh I love a colada.

Listen to this delicious description by Baileys in collaboration with the RNIB

Layered and indulgent treats, marshmallow, rich chocolate ripples, caramelised marshmalow, biscuits, red cherries, raspberries

Get in my belly. Get in my belly.

Her voice voice is so relaxing, dive in

Ok guys, I’m going to level with you

This pina colada is is so tasty

That woman’s voice is so dreamy

Baileys you are setting the bar so high with your with your all text descriptions right now

I havent had all text descriptions for 10 years

And finally brands like Baileys are saying”Hey” we care about blind consumers

IWe care about putting all texts on our posts. We’re going to it now forever

I just think everybody needs to be like be like Baileys

They also have an accessability guide, you can write your own descriptions

I just can;t wait for more Baileys to be honest, I’m so excited

baileysofficial's profile picture
lucyedwardsofficial's profile picture

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lucyedwardsofficial's profile picture

Verified

#Spon Delicious audio descriptions are so tasty!! Can every alt text on Instagram be like this pls? After 10 years of having no eyesight and scrolling on Instagram, I’ve often been unable to understand what my screen reader is hovering over because it just says ‘graphic’ at me. But alt text completely changes my life and makes my world colourful again and it’s so good to see a big brand like @BaileysOfficial championing the alt text feature on Instagram in consultation with the @RNIB! It means that you also get to join my little exclusive club of hearing alt text descriptions hehe. Baileys and the RNIB are also shining a light on accessible content with their writing guide. Check out my stories for the guide and write your own delicious description today. Don’t you think her voice is just so relaxing!!!? #drinkresponsibly #DeliciousDescription

11h

Peter Crouch and Abbey Clancy selling wine #alcoholic for @marksandspencerfood

https://www.instagram.com/reel/DDcheXbuMZX/?igsh=bDlhZGhmbWlraHpu

Alcohol is a Multiple Threat to Women

abbeyclancy

The start of the festive season = plenty of M&S party food!! 😉 We love to open a bottle (or two!) when we have friends and family over for nibbles, and pairing our picky bits with the wines helps us make it feel extra special for everyone 🍷 And the good news is we’ve got our pairings sorted super speedily this year thanks to the fabulous advice in the @marksandspencerfood Christmas magazine! ✨

Bacardi 40% #alcohol use @camila_cabello – I Luv It

bacardilimited1862 Alcohol is a Multiple Threat to Women

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  • bacardilimited1862's profile picturebacardilimited1862Introducing the harmonious fusion of two titans: @bacardi rum and pop icon @camila_cabello! 🥃🎶
     
    BACARDÍ rum welcomes pop superstar Camila Cabello as the new face of the brand, kicking off a multi-year partnership under the BACARDÍ global Do What Moves You platform. In her first-ever spirits collaboration, the multihyphenate artist stars in a sensational campaign spot set to her new song “I LUV IT,” now available on all major streaming platforms. This is the first single off her highly anticipated fourth album arriving this summer, C, XOXO. 
     
    Check out the new spot, featuring Camila’s music at the link in our stories.

Bacardi 40% #alcohol use @camila_cabello – I Luv It

bacardilimited1862 Alcohol is a Multiple Threat to Women

Original audio

Liked by y.a.n.i.r.a_v and others

  • bacardilimited1862's profile picturebacardilimited1862Introducing the harmonious fusion of two titans: @bacardi rum and pop icon @camila_cabello! 🥃🎶
     
    BACARDÍ rum welcomes pop superstar Camila Cabello as the new face of the brand, kicking off a multi-year partnership under the BACARDÍ global Do What Moves You platform. In her first-ever spirits collaboration, the multihyphenate artist stars in a sensational campaign spot set to her new song “I LUV IT,” now available on all major streaming platforms. This is the first single off her highly anticipated fourth album arriving this summer, C, XOXO. 
     
    Check out the new spot, featuring Camila’s music at the link in our stories.