Tag: pregnancy

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Lucy Edwards – Baileys “Get in my belly” #visuallyimpaired #alcoholad by Diageo

https://www.instagram.com/reel/CsZSXBAIr8z/?igshid=MTc4MmM1YmI2Ng==

Lucy Edwards v/o

Woww – I love that sound when you open a bottle of Baileys, it’s so good

Let’s have a pour, oooh I love a colada.

Listen to this delicious description by Baileys in collaboration with the RNIB

Layered and indulgent treats, marshmallow, rich chocolate ripples, caramelised marshmalow, biscuits, red cherries, raspberries

Get in my belly. Get in my belly.

Her voice voice is so relaxing, dive in

Ok guys, I’m going to level with you

This pina colada is is so tasty

That woman’s voice is so dreamy

Baileys you are setting the bar so high with your with your all text descriptions right now

I havent had all text descriptions for 10 years

And finally brands like Baileys are saying”Hey” we care about blind consumers

IWe care about putting all texts on our posts. We’re going to it now forever

I just think everybody needs to be like be like Baileys

They also have an accessability guide, you can write your own descriptions

I just can;t wait for more Baileys to be honest, I’m so excited

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andOriginal audio

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Verified

#Spon Delicious audio descriptions are so tasty!! Can every alt text on Instagram be like this pls? After 10 years of having no eyesight and scrolling on Instagram, I’ve often been unable to understand what my screen reader is hovering over because it just says ‘graphic’ at me. But alt text completely changes my life and makes my world colourful again and it’s so good to see a big brand like @BaileysOfficial championing the alt text feature on Instagram in consultation with the @RNIB! It means that you also get to join my little exclusive club of hearing alt text descriptions hehe. Baileys and the RNIB are also shining a light on accessible content with their writing guide. Check out my stories for the guide and write your own delicious description today. Don’t you think her voice is just so relaxing!!!? #drinkresponsibly #DeliciousDescription

11h

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Sarah Blake – Baileys #alcoholic trauma – Diageo

https://www.instagram.com/reel/DSciW3fiJN-/?igsh=MWVwZDF1eWtkeWF2Nw==

diageo

•

Original audio

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  • A Minute With… Sarah Blake, Global Brand Director for @baileysofficial ✨

    How to take an iconic festive favourite and make it part of everyday treating moments?

    Sarah Blake believes the answer lies in little treat culture – small, joyful moments that make everyday life feel more indulgent.

    In our inaugural A ‘Minute’ With episode, Sarah shares how Baileys is showing up in everyday rituals, the art of balancing heritage and innovation and why she believes that treating is in her DNA.

    Head to our story to read the full article.
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Diageo’s Marketing Director Úrsula Mejia-Melgar, outlines the rationale for using transgender women for J&B whiskey 40% toxic #alcohol#IWD2023

https://www.instagram.com/reel/Cp7S86Gj8AO/?igshid=ZGY5ODdmOGM=

Alcohol is a Multiple Threat to Women

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kareen_mirandaa and others

  • diageo's profile picturediageoVerified
  • Meet Úrsula

    Úrsula Mejia-Melgar, Marketing Director for Southern Europe, observes firsthand how Diageo’s brands champion our commitment to gender equity, with our marketing continuing to challenge stereotypes and celebrate diversity.

    Watch the video to see how marketing at Diageo, including @jbrarewhisky‘s ‘She’ campaign, is breaking down barriers across society.

    #IWD2023 #EmbraceEquity

    Drink responsibly. DRINKiQ.com2d
Posted on

Diageo’s Marketing Director Úrsula Mejia-Melgar, outlines the rationale for using transgender women for J&B whiskey 40% toxic #alcohol#IWD2023

https://www.instagram.com/reel/Cp7S86Gj8AO/?igshid=ZGY5ODdmOGM=

Alcohol is a Multiple Threat to Women

Liked by 

kareen_mirandaa and others

  • diageo's profile picturediageoVerified
  • Meet Úrsula

    Úrsula Mejia-Melgar, Marketing Director for Southern Europe, observes firsthand how Diageo’s brands champion our commitment to gender equity, with our marketing continuing to challenge stereotypes and celebrate diversity.

    Watch the video to see how marketing at Diageo, including @jbrarewhisky‘s ‘She’ campaign, is breaking down barriers across society.

    #IWD2023 #EmbraceEquity

    Drink responsibly. DRINKiQ.com2d
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Diageo cuts annual sales forecast and dividend as US demand falters: https://www.rte.ie/news/business/

Updated / Wednesday, 25 Feb 2026 07:48

Guinness maker Diageo has cut its annual sales and profit forecast for the second time in four months and slashed its dividend, as its first results under new boss Dave Lewis showed weak US and Chinese demand still weighing on the world’s biggest spirits maker.

“US spirits performance reflected pressure on disposable income, and competitive pressure from more affordable alternatives addressing a more stretched consumer wallet,” Lewis said in Diageo’s half-year results statement.

Lewis, who took over the Johnnie Walker whisky and Guinness maker in January, faces the challenge of reducing debt and reviving growth amid tariff-related uncertainty in the US, slowing demand in China, fragile global consumer sentiment, and evolving drinking preferences among some consumers.

His appointment followed the abrupt resignation of Debra Crew, under whom Diageo suffered a profit warning in Latin America, a significant slowdown in global growth and growing unease among investors who demand both debt reduction and a credible plan to reignite sales at the struggling drinks giant.

Diageo said it now expects 2026 organic sales to fall 2%-3% and organic operating profit to be flat to up low-single-digits. It had earlier forecast flat to slightly lower sales and low to mid-single-digit profit growth.

The company’s US sales declined 9.3%, with sales of tequilas such as Don Julio, which has been an important driver of growth, slipping more than 23%.

It declared an interim dividend of 20 cents per share, down from 40.5 cents a year ago, and set a minimum floor for dividend of 50 cents per annum.

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Posted on

Diageo cuts annual sales forecast and dividend as US demand falters: https://www.rte.ie/news/business/

Updated / Wednesday, 25 Feb 2026 07:48

Guinness maker Diageo has cut its annual sales and profit forecast for the second time in four months and slashed its dividend, as its first results under new boss Dave Lewis showed weak US and Chinese demand still weighing on the world’s biggest spirits maker.

“US spirits performance reflected pressure on disposable income, and competitive pressure from more affordable alternatives addressing a more stretched consumer wallet,” Lewis said in Diageo’s half-year results statement.

Lewis, who took over the Johnnie Walker whisky and Guinness maker in January, faces the challenge of reducing debt and reviving growth amid tariff-related uncertainty in the US, slowing demand in China, fragile global consumer sentiment, and evolving drinking preferences among some consumers.

His appointment followed the abrupt resignation of Debra Crew, under whom Diageo suffered a profit warning in Latin America, a significant slowdown in global growth and growing unease among investors who demand both debt reduction and a credible plan to reignite sales at the struggling drinks giant.

Diageo said it now expects 2026 organic sales to fall 2%-3% and organic operating profit to be flat to up low-single-digits. It had earlier forecast flat to slightly lower sales and low to mid-single-digit profit growth.

The company’s US sales declined 9.3%, with sales of tequilas such as Don Julio, which has been an important driver of growth, slipping more than 23%.

It declared an interim dividend of 20 cents per share, down from 40.5 cents a year ago, and set a minimum floor for dividend of 50 cents per annum.

More stories on