Cynical attempt by Diageo to sell strong alcohol to minority groups.#hide&deceive






Guinness US

@GuinnessUS
·


We’re proud to stand in solidarity with groups advocating for racial justice. Black is Beautiful beers aim to raise awareness for the pursuit of racial equality. Available exclusively at #GuinnessBreweryUS, all proceeds from our Black is Beautiful stout will go to @JOTFMaryland
.

Guinness Black is Beautiful is 9% alcohol, extra alcohol especially for Black people.






Guinness US

@GuinnessUS
·


We’re proud to stand in solidarity with groups advocating for racial justice. Black is Beautiful beers aim to raise awareness for the pursuit of racial equality. Available exclusively at #GuinnessBreweryUS, all proceeds from our Black is Beautiful stout will go to @JOTFMaryland
.

Heineken pulls its “Sometimes, Lighter is Better” commercial following global backlash

Published on Mar 27, 2018

Heineken is pulling a commercial for its light beer after Grammy-winning musician Chance the Rapper called it “terribly racist” and pointed to it as an example of of companies using racist motifs to generate more views for their commercials. In a statement to CBS News, Heineken said “While we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie options–we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”

Heineken pulls its “Sometimes, Lighter is Better” commercial

Published on Mar 27, 2018

Heineken is pulling a commercial for its light beer after Grammy-winning musician Chance the Rapper called it “terribly racist” and pointed to it as an example of of companies using racist motifs to generate more views for their commercials. In a statement to CBS News, Heineken said “While we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie options–we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”

Heineken pulls its “Sometimes, Lighter is Better” commercial

Published on Mar 27, 2018

Heineken is pulling a commercial for its light beer after Grammy-winning musician Chance the Rapper called it “terribly racist” and pointed to it as an example of of companies using racist motifs to generate more views for their commercials. In a statement to CBS News, Heineken said “While we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie options–we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”